Chris Riddell (futurist)
| Chris Riddell | |
|---|---|
 | |
| Born |
Christopher Bradley Riddell 1 February 1981 Manama, Bahrain |
| Residence | Melbourne, Australia |
| Nationality | British |
| Occupation | Futurologist |
| Board member of | Museum of Australian Democracy at Eureka |
Christopher "Chris" Bradley Riddell (born February 1981) is a futurist and digital technology expert.[1][2] He was the first ever Chief digital officer (CDO) for Mars, Incorporated in Australia and New Zealand,[3] creating the corporate digital strategy behind brands such as Whiskas, Pedigree Petfoods, Wrigley Company, Starburst, Masterfoods, Snickers and Maltesers, among others.
Early life and education
Riddell was born in Manama, Bahrain to Colin and Barbara and is a British national. He lived his childhood in the Middle East and Europe, in countries including Qatar, Bahrain, Saudi Arabia, the United Kingdom and France.
In 1991 during the first gulf war, Riddell was temporarily moved with his family to Perth (Western Australia). One year later, he returned to the Middle East with his parents and then finally back to the United Kingdom where he completed his education.
Riddell currently lives in Melbourne, Australia.
Career
Riddell's career started in the United Kingdom in the IT and telecommunications sector. He moved in his mid twenties to Saudi Arabia and remained there for just over five years. He moved to Australia and joined MARS Australia & New Zealand to become the first Chief Digital Officer of the company.[3] He is a senior advisor to businesses across industry verticals, with consulting expertise across the technology, transportation, manufacturing, healthcare, finance and communications sectors. He is also an active board member of the Museum of Australian Democracy at Eureka.[4] Riddell is a futurist and inspirational keynote speaker[5] and has delivered strategy and keynotes for telecommunications providers, banks, financial institutions, travel providers, and businesses at the front of disruption.[6] He is frequently called on to be a spokesperson and commentator on emerging digital trends and behaviours in the media.[7][8][9][10][11]
Riddell's clients include companies such as Telstra, Schneider Electric, Castrol, CeBIT, AMP Limited, Foodworks, Southern Cross Austereo, Isuzu Motors, Marketo, Gartner, Ashurst LLP, Travellers Choice, the Institute of Internal Auditors, Reed Exhibitions, and Melbourne Convention and Exhibition Centre.
See also
References
- ↑ "Chris Riddell Chief Digital Officer- Australia & New Zealand, Mars". Cebit. Retrieved 9 September 2014.
- ↑ "The Future of weather". Yahoo. Retrieved 16 September 2014.
- 1 2 Cameron, Nadia (15 May 2014). "Mars CDO: We're only halfway through the digital journey". CMO. Retrieved 9 September 2014.
- ↑ "Meet The Team". Retrieved 9 September 2014.
- ↑ "Why Mars and Qantas are investing into in-house digital skills". CMO. May 6, 2014. Retrieved 9 September 2014.
- ↑ Macpherson, Sholto (August 19, 2014). "Great Partnerships At Heart of Xerocon 2014". Digital First. Retrieved 9 September 2014.
- ↑ "Chris Riddell, Speaker profile". Saxton. Retrieved 9 September 2014.
- ↑ Howarth, Brad (August 21, 2012). "iPad stakes claim as in-field productivity booster". The Australian. Retrieved 9 September 2014.
- ↑ "Melbourne Writer's Festival at M.A.D.E". Museum of Australian Democracy. Retrieved 9 September 2014.
- ↑ "Companies hiring workers to rig app market claims". 9 News Finance. 6 February 2015. Retrieved 8 February 2015.
- ↑ Riddell, Chris (28 January 2015). "Digital disruption isn't disruption anymore: Why it's time to refocus your business". CMO. Retrieved 8 February 2015.