Chartboost

Chartboost
Industry Mobile games, Advertising
Founded 2011
Founder Maria Alegre, Sean Fannan [1][2]
Number of locations
 San Francisco, Amsterdam
Key people
  • Maria Alegre: CEO, Co-founder
  • Sean Fannan: CTO, Co-founder
  • Pepe Agell: Chief Revenue Officer
Number of employees
 160 [1][2]
Website chartboost.com

Chartboost is a San Francisco-based mobile game discovery and monetization platform. The company, which acts as a business engine for mobile games, allows video game developers to create customized interstitial and video ads, promote new games, and swap traffic with one another. Developers have direct access to game data derived from Chartboost-enabled games.[1][3] As of 2016, Chartboost had been integrated into more than 300,000 games[1] with 40 billion game sessions[1] per month.[1] The company has raised $21 million in funding[2][4] and has offices in San Francisco and Amsterdam.[5][6]

Use and features

Game developers use the Chartboost mobile platform to design custom interstitial and video advertisements, build user bases, generate revenue, negotiate business deals with other developers, as well as track and analyze sales and promotion data.[2][7][8][9][10]

Cross-promotion

Chartboost’s cross-promotion product allows developers to show promotions for a new game to players in their other games, allowing them to leverage their own portfolio of engaged players to support a successful launch.[5][11]

Direct Deals Marketplace

Through the Chartboost Direct Deals Marketplace, developers connect and arrange advertising deals with no intermediary or fees.[12] The marketplace aims to increase a game's user base and revenue through easily arranged cross promotion techniques.[12] A Group feature allows multiple developers to partner up on deals, acting as an alternative to one-to-one deals.[13]

Game ad network

Chartboost only shows promotions to active gamers creating an ecosystem where developers receive quality users, at scale .[14]

Video

Chartboost Video is a free, games-only technology feature that integrates with the service's Cross-Promotion and Direct Deals Marketplace.[1][3][15] Featuring high-definition videos, Chartboost Video enables developers to customize the design and execution of their video ad campaigns.[3] The service is offered in conjunction with Reward Video, which awards players with virtual currency when they opt to view an offered video.[1][3]

InPlay

Chartboost InPlay is a customizable, interactive advertisement layer that allows developers to create aesthetically relevant promotions which display directly in a player's gameplay environment.[16][3][15] InPlay is intended to create promotions that seamlessly integrate with the look and feel of a particular game.[16][3] The native advertising solution supports standard Chartboost features such as tracking and reporting, player targeting, and cost per impression maximization.[16][3]

Insights

Every month, Chartboost releases a global heat map that details the average cost per install on iOS and Android devices.[17] Data for the map is taken from the network of 12 billion Chartboost-enabled monthly game sessions.[17]

History

Chartboost was launched in 2011 by Maria Alegre (CEO) and Sean Fannan (CTO).[6] After departing from Tapulous, the co-founders set out to create an own self-developed platform that allowed game developers to have complete transparency and control over the promotion, sale, revenue, and management of their mobile games.[2][3][6]

In January 2013 Chartboost announced a $19 million Series B funding round led by Sequoia Capital.[18]

In April 2013 Chartboost opened its first international office in Amsterdam.[5] Led by Pepe Agell, the office manages growth throughout Europe.[5]

In October 2013 Chartboost announced that Chung-Man Tam would join the company as its chief product officer.[19] Tam previously held roles at Google, Booyah, and Qwilt.[19]

In February 2016 Chartboost acquired Roostr to connect mobile games with YouTube influencers. [20]

Recognition

References

  1. 1 2 3 4 5 6 7 8 Takahashi, Dean (February 11, 2016). "Chartboost acquires Roostr to connect mobile games with YouTube influencers". VentureBeat. Retrieved June 2, 2016.
  2. 1 2 3 4 5 6 Ewalt, David M. "30 Under 30: The Brightest Young Stars In Video Games". Forbes. Retrieved May 6, 2014.
  3. 1 2 3 4 5 6 7 8 Diener, Matthew. "Chartboost aims to transform game discovery with launch of Video and InPlay". Pocket Gamer. Retrieved May 6, 2014.
  4. ↑ "Entrepreneurs around the globe: Maria Alegre, CEO and co-founder of Chartboost". Escuela Superior de Administración y Dirección de Empresas. Retrieved May 6, 2014.
  5. 1 2 3 4 Takahashi, Dean. "Chartboost expands mobile game developer cross-promotion business into Europe". VentureBeat. Retrieved May 6, 2014.
  6. 1 2 3 Carney, Michael. "Game discovery platform Chartboost is on fire, scores Sequoia in $19 million Series B". PandoDaily. Retrieved May 6, 2014.
  7. ↑ Grubb, Jeffrey. "The great Flappy Bird clone rush: Here comes Ironpants, FlappyDoge, and more". VentureBeat. Retrieved May 6, 2014.
  8. ↑ Atkins, Doug. "How Kik, Overkill 2, and other App Store winners broke the million-download mark". Boston.com. Retrieved May 6, 2014.
  9. ↑ Johnson, Eric. "Chartboost Expands Platform Offerings to Include Real-Time In-App Commerce Updates". All Things D. Retrieved May 6, 2014.
  10. ↑ Cutler, Kim-Mai. "Chartboost Launches New Way For Mobile Game Devs To Power In-App Purchases". TechCrunch. Retrieved May 6, 2014.
  11. ↑ "Tools to make killer apps: Quick guide for developers – Deepak Abbot". MediaNama. Retrieved May 6, 2014.
  12. 1 2 Perez, Sarah. "Chartboost Launches New Direct-Deal Marketplace For Mobile Game Publishers". TechCrunch. Retrieved May 6, 2014.
  13. ↑ Cutler, Kim-Mai. "Chartboost Launches Groups Where Game Developers Can Trade Traffic". TechCrunch. Retrieved May 6, 2014.
  14. ↑ Empson, Rip. "Nine Months From Launch, Chartboost's Mobile Ad Marketplace Reaches 1 Billion Impressions". TechCrunch. Retrieved May 6, 2014.
  15. 1 2 Johnson, Eric. "Chartboost Adds Video and "Product Placement"-Style Game Ads". Re Code. Retrieved May 6, 2014.
  16. 1 2 3 Takahashi, Dean. "Chartboost launches video and in-game ads to boost mobile game monetization". VentureBeat. Retrieved May 6, 2014.
  17. 1 2 Jordan, Jon. "Chartboost releases global CPI heat map for iOS and Android installs". Pocket Gamer. Retrieved May 6, 2014.
  18. ↑ Perez, Sarah. "Chartboost Raises $19 million from Sequoia Capital and Others to Help Developers Promote Mobile Games". TechCrunch. Retrieved May 6, 2014.
  19. 1 2 Jordan, Jon. "Chartboost adds ex-Google, Booyah exec Chung-Man Tam as CPO". Pocket Gamer. Retrieved May 6, 2014.
  20. ↑ Takahashi, Dean. "Chartboost acquires Roostr to connect mobile games with YouTube influencers=VentureBeat". Retrieved Feb 11, 2016.
  21. ↑ Koetsier, John. "Top 10 mobile advertising companies: The VB Index report". VentureBeat. Retrieved May 6, 2014.
  22. ↑ "Best Places to Work 2014". San Francisco Business Times. Retrieved May 6, 2014.
  23. ↑ "30 Under 30 Marketing & Advertising". Forbes. Retrieved May 6, 2014.
  24. ↑ Elola, Joseba. "El Pais' Top 100 Most Relevant People in 2013". El País. Retrieved May 6, 2014.

External links

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