Charlie Bell (businessman)

Charles Hamilton Bell AO
Charlie Bell promoting McDonalds
Born	(1960-11-07)7 November 1960 Kingsford, Australia
Died	17 January 2005(2005-01-17) (aged 44) Australia
Nationality	Australian
Education	Our Lady of the Rosary Primary School, Marcellin College Randwick
Occupation	President and CEO, McDonalds
Title	Order of Australia
Spouse(s)	Leonie
Children	Alex
Parent(s)	Mother: Margaret Father: Charlie
Website	The Charlie Bell Scholarship Program

Charles Hamilton "Charlie" Bell AO (7 November 1960 – 17 January 2005) was an Australian business executive. He served as president of the American-based fast-food chain McDonald's from December 2002, and additionally as chief executive officer from April to November 2004. Bell was the first non-American and the youngest person to hold that position.

Career

Bell grew up in Sydney, Australia, and attended Marcellin College Randwick. Bell began his career at McDonald's at the age of 15, working at the Kingsford restaurant in Sydney. At the age of 19, he became the youngest store manager in Australian McDonald's history. At age 29 he was on the board of the Australian subsidiary, becoming its managing director at 33.

He quickly rose through the ranks of corporate McDonald's. Bell was appointed President and Chief Operating Officer, when Jim Cantalupo (former McDonalds International CEO) returned to the company on January 1, 2003 as Chairman and CEO of corporate McDonald's to lead a turnaround effort. Under Cantalupo's predecessor Jack M. Greenberg, the company suffered earnings declines in each of the last seven quarters. Shareholders were initially not impressed with Cantalupo and Bell's appointments as it suggested that the company was "inbred".^[1] However, Cantalupo "devised a plan" which included "accelerating the introduction of healthier foods, such as salads", and Bell's implementation of this policy led to the company's recovery in the succeeding 12 months.^[1] When Cantalupo died suddenly on 19 April 2004, Bell was appointed CEO while retaining his title of president.^[2][3]

During Bell's short time as CEO of the company, its greatest problem was criticism of the healthiness of its food, which was exacerbated by the release of the documentary film Super Size Me. Bell led efforts to add healthier choices to the McDonald's menu, and allow parents to substitute juice and apple slices for fries and soft drinks for their children. The "Supersize" option was also eliminated. During his brief tenure, his initiatives resulted in a successful turnaround in McDonald's fortunes,^[4][5] with the stock price rising 24%.^[6] Bell was also responsible for introducing the McCafe, a coffeehouse franchise that serves gourmet coffee, cakes and pastries and premium teas.^[7]

Illness and death

Soon after becoming CEO, Bell was diagnosed with colon cancer. He had surgery on 7 May 2004, just over two weeks after taking over as CEO. He continued working for a time, but eventually resigned on 22 November 2004 to focus on the disease, which became incurable. Bell was succeeded by vice chairman Jim Skinner as CEO and by Michael Roberts as president.

In December 2004, McDonald's paid for the terminally-ill Bell to be returned to Australia in a specially equipped jet. He died shortly afterwards at his apartment in Sydney with his family around him.^[6]

The deaths of Cantalupo and Bell, who died relatively young, have led some to wonder whether being an executive at a company which produced allegedly unhealthy food led to their illnesses, particularly as Bell was known to eat McDonald's products often. Similarly, two successive CEOs of Wendy's, Jim Near and Gordon Teter, died in their fifties of heart attacks. It is not known whether Bell's diet contributed to his cancer.^[8]

Honours

Bell was made an Officer of the Order of Australia in June 2005;^[9] however, the award was made retrospective to 17 June 2004.^[10]

Other appointments

Bell held the following appointments:^[11]

• Member of the Global Board of Ronald McDonald House Charities, serving until 2001.
• Member of the Business Council of Australia.
• Member of the Advisory Board of the Juvenile Diabetes Foundation from 1993 to 1999.
• Chairman of the Small Business Deregulation Task Force, appointed by John Howard (Prime Minister of Australia) in 1996.
• Trustee of the Sydney Theatre Company, between 1997 and 2000.
• Director of the Pact Youth Theatre in Sydney, Australia between 1988 and 1997.

Bell introduced the McCafe to McDonalds

References

External links

• The Charlie Bell Scholarship Program
• Replacing former CEO
• Posthumous
• Posthumous by Hon. Alexander Downer, MP
• Estate Payout
• Dead Aussie McDonald's chief educated by the Marist Brothers