CFRV-FM

CFRV-FM

City	Lethbridge, Alberta
Branding	KiSS 107.7 FM
Slogan	Lethbridge's Best Music Mix
Frequency	107.7 MHz
First air date	August 28, 1959 as CHEC-FM
Format	Hot AC
ERP	100,000 watts
HAAT	183.4 meters (602 ft)
Class	C
Transmitter coordinates	49°41′46″N 112°49′52″W / 49.696°N 112.831°W / 49.696; -112.831Coordinates: 49°41′46″N 112°49′52″W / 49.696°N 112.831°W / 49.696; -112.831
Owner	Rogers Communications (Rogers Broadcasting Ltd.)
Sister stations	CJRX-FM, CHFM-FM
Website	KiSS 107.7 FM

CFRV-FM is a Canadian radio station broadcasting at 107.7 FM in Lethbridge, Alberta. The station uses its on-air brand name as KiSS 107.7 with a hot adult contemporary format.

History

The station first signed on the air on August 28, 1959 at 100.9 FM under its original call letters CHEC-FM. The station's call letters were changed to CILA in 1979 and increased its power to 100,000 watts. In 1980, the station moved from its place at 100.9 FM to its current frequency at 107.7 FM. In 1992, the station adopted its current call letters. The station had a hot adult contemporary format until 2007 when the station shifted to adult contemporary, the station's format change to adult contemporary occurred around the same time CJBZ-FM shifted from adult hits to contemporary hit radio. This format change was to compete against rival station CJOC-FM.

This makes Lethbridge the largest Alberta market without a hot adult contemporary station, having been overtaken from Edmonton in February 2010, virtually the same time when CKNO-FM signed on the air. The station has since moved back to a hot adult contemporary sound. The station's branding at the time was "107.7 The River".

On September 2, 2016, CFRV-FM rebranded to "KiSS 107.7" but maintained the same format.

The station is currently owned & operated by Rogers Communications who also own sister station CJRX-FM.

External links

• Kiss 107.7 FM
• CFRV-FM history at Canadian Communications Foundation
• Query the REC's Canadian station database for CFRV-FM