C. F. Hathaway Company

C. F. Hathaway Company was a private manufacturer of shirts for men and boys, located in Waterville, Maine. It was founded in 1837 and made uniform shirts for Union soldiers during the American Civil War. The company closed its Maine factory in 2002, making it the second to last major American shirt company to produce shirts in the United States.[1] Only Gittman Bros. in northeast Pennsylvania continued at that time.

Hathaway is most famous for its "man with an eye patch" advertising campaign created by Ogilvy & Mather in 1951.[2] Inspired by a picture of public servant Lewis Douglas, who had lost an eye in a fishing accident,[3] David Ogilvy recruited Baron George Wrangell, a Russian aristocrat with 20/20 vision, to appear in the ads.[4] The campaign was selected by Advertising Age as #22 on its list of the greatest ad campaigns of the 20th century.[5]

The "Hathaway man" reappeared in a 1993 sketch on Saturday Night Live, played by Phil Hartman sans moustache. The Hathaway man works to get a discouraged hand model who lost part of a finger in a car accident back into modeling.

References

  1. ↑ "Hathaway Closes Maine Factory, Last Major U.S. Shirt Plant". The New York Times. 2002-10-20. Retrieved 2008-04-02.
  2. ↑ "The Rise and Fall of David Ogilvy". Bloomberg Businessweek. 2009-01-08. Retrieved 2010-11-02.
  3. ↑ "One Eyed Flattery". Time. 1952-06-23. Retrieved 2008-04-02.
  4. ↑ "Baron George Wrangell obituary". Time. 1969-06-20. Retrieved 2008-04-02.
  5. ↑ Bob Garfield. "Top 100 Advertising Campaigns". Advertising Age. Retrieved February 15, 2012.

External links


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