Bubble Yum

Bubble Yum

Product type	Bubble gum
Owner	The Hershey Company
Country	U.S.
Introduced	1975
Markets	U.S.
Previous owners	Life Savers Nabisco

Bubble Yum is a brand of bubble gum marketed by The Hershey Company.

Introduced in 1975 by Life Savers, the bubble gum was the first soft bubble gum created.^[1]

In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs.^[2] The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including the New York Times), to dispel the rumor and restore public confidence.^[2] Sales of the gum soon surpassed sales of Life Savers candy, and it became the most popular bubble gum brand.^[1] Nabisco bought Life Savers in 1981, and The Hershey Company acquired the brand in 2000.

Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character.

References

1 2 Ries, Al; Trout, Jack (2001), Positioning: The Battle for Your Mind, McGraw-Hill, p. 135–136, ISBN 0-07-135916-8
1 2 Brunvand, Jan Harold (1999), Too Good to Be True: The Colossal Book of Urban Legends, W.W. Norton & Company, p. 92–93, ISBN 0-393-04734-2

External links

Confectionery products of The Hershey Company

Italics indicates discontinued products

Chocolate-based	5th Avenue Air Delight Almond Joy Bar None Bliss Brookside Cadbury Creme Egg³ Cadbury Dairy Milk³ Cherry Blossom Cookies 'n' Creme Cookies 'n' Mint Dagoba Glosette Heath bar Hershey bar Hershey's Drops Hershey's Kisses Hershey's Kissables Hershey's Miniatures Hershey's S'mores Hershey's Special Dark Kit Kat² Krackel Milk Duds Mini Eggs³ Mounds Mr. Goodbar NutRageous Oh Henry!¹ Rally Reese's Crispy Crunchy Bar Reese's Fast Break Reese's Peanut Butter Cups Reese's Pieces Reese's Sticks Reese's Whipps Rolo² Scharffen Berger Skor Snack Barz Swoops Symphony Take 5 (Max 5) Whatchamacallit Whoppers York Peppermint Pattie

Others	Bubble Yum Good & Plenty Good & Fruity Ice Breakers Jolly Rancher Koolerz Lancaster Soft Crèmes PayDay Twizzlers Zagnut ZERO

Hershey's also manufactures military chocolate for the U.S. armed forces.

¹ Marketed in both the United States and Canada, but sold as a Hershey’s product only within Canada. U.S. rights owned by Nestlé. ² Marketed in a number of countries, but sold as a Hershey’s product only within the United States. Brand owned by Nestlé. ³ Marketed in a number of countries, but sold as a Hershey’s product only within the United States. Brand owned by Mondelēz International.

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