Brylcreem

Brylcreem
Launch year 1928
Company County Chemicals, Birmingham, England.
Availability Worldwide
Current supplier Combe Incorporated
Unilever
HUL
Website official website

Brylcreem /ˈbrɪlkriːm/ is a British brand of hair styling products for men. The first Brylcreem product was a pomade created in 1928 by County Chemicals at the Chemico Works in Bradford Street, Birmingham, England. The pomade is an emulsion of water and mineral oil stabilised with beeswax.

Ownership

The British pharmaceutical firm Beecham was the longtime owner of Brylcreem. Sara Lee bought the personal care unit of SmithKline Beecham in 1992. In 2012, the global rights to sell Brylcreem brand was sold by Sara Lee Corporation to Unilever.

Various Brylcreem products are sold worldwide. Brylcreem is marketed in the US by Combe Incorporated, in Europe by Unilever and in India by HUL. Before Godrej acquired 51 per cent stake of Sara Lee in their joint venture Godrej Sara Lee in 2010, the brand was distributed by Godrej in India.

Jingle

It was first advertised on television with the jingle "Brylcreem — A Little Dab'll Do Ya! Brylcreem — You'll look so debonaire. Brylcreem — The gals'll all pursue ya; they’ll love to run their fingers through your hair!."[1]

The Brylcreem TV advertisement included a cartoon animation of a man with initially tousled hair who happily has a little dab applied, and, miraculously, the hair combs and smooths itself.

When the dry look became popular, partly inspired by the unoiled moptops of the Beatles, the last line was changed from "They'll love to run their fingers through your hair", to "They'll love the natural look it gives your hair."

Subsequent television advertisements used the mottoes "Grooms without gumming" and later, in the 1970s in the UK and Canada, "A little dab of Brylcreem on your hair gives you the Brylcreem bounce".

Brylcreem poster at a UK railway station, 1944

See also

References

  1. ↑ Del Ponte, Jimmy, "And now a word from our sponsor," The Somerville Times, Somerville, Massachusetts, 27 August 2011. Retrieved 18 September, 2014
  2. ↑ The Guardian, 30 April 2001.
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