Boomerang (UK & Ireland)

This article is about the United Kingdom variant of Boomerang. For the original American version, see Boomerang (TV channel). For Boomerang in other countries, see Boomerang around the world.
Launched May 27, 2000 (2000-05-27)
Owned by Turner Broadcasting System Europe
(Time Warner)
Picture format 576i (16:9/4:3) (SDTV)
1080i (HDTV)
Audience share 0.19%
0.06% (+1) (September 2015 (2015-09), BARB)
Country United Kingdom
Language English
Sister channel(s) Cartoon Network
Turner Classic Movies
Timeshift service Boomerang +1
Sky Channel 603 (SD/HD)
Channel 618 (+1)
Channel 636 (SD)
Virgin Media
Channel 730
Channel 731 (+1)
Virgin Media Ireland Channel 603
WightFibre Channel 105
Channel 57 (+1)
TalkTalk Plus TV Channel 487
BT Channel 487
Plusnet Channel 487
Streaming media
TVPlayer Watch live (UK only) (TVPlayer Plus subscription required)
Sky Go Watch live
(UK and Ireland only)
Virgin TV Anywhere Watch live (UK only)
Horizon Watch live (Ireland only)

Boomerang is a television channel broadcast in the United Kingdom and in the Republic of Ireland launched on 27 May 2000. It is broadcast 24 hours on the Sky, Virgin Media, Smallworld Cable, BT TV, TalkTalk Plus TV, UPC Ireland and TVPlayer (When subscribed to TVPlayer Plus). It mostly features classic cartoons such as Tom and Jerry and Scooby-Doo.



Boomerang was originally started in December 1992 as a programming block on Cartoon Network USA. It originally aired for four hours every weekend. The programming block followed a unique programming format—every week, cartoons produced during a certain year (and cartoons produced during years prior to that year) would be showcased. For example, if Boomerang was showcasing the year 1969, the viewer would more than likely see an episode of Scooby-Doo, Where Are You! or Dastardly and Muttley in Their Flying Machines. US Boomerang channel was launched in April 2000.[1]

UK launch

Boomerang launched on 27 May 2000,[2] airing between 06:00-00:00, on Sky Digital and certain cable systems. The channel was created by Turner Broadcasting to broadcast classic cartoons from the Hanna-Barbera, MGM and Warner Bros archive programme library,[3] and targeted at babyboomers and their children.[4] In May 2001 the channel became the second highest rated kids' channel (amongst 4-9 year olds), with over 1.3m kids tuning in. It was beaten only by sister channel Cartoon Network. In July the channel was launched on UK cable operator Telewest network, thus increasing viewers. James Greville, head of Cartoon Network UK. "The channel launched barely a year ago and yet it's already beaten established kids' channels in terms of ratings and share" [5] By November the channel was launched on NTL platform.[6] Boomerang increased its library of old cartoons by acquiring rights to other animated shows such as Danger Mouse, Snoopy, The Pink Panther and Garfield.[7] By the end of 2001 the channel started to move away from its original purpose, and moved to broadcast more recent programming.

A timeshift channel, Boomerang +1, was launched on 6 March 2006.

Boomerang rebranded with the new international graphics package developed by UK based graphic design agency Art&Graft on 16 February 2015.[8][9]

An HD feed, Boomerang HD, launched 24 June 2015, however the Looney Tunes and Tom and Jerry shorts were heavily edited, the violence, jokes, alcohol and smoking were removed in the channel.[10]

Live action programming

Between July to September 2007, the channel started airing live action programming, with My Spy Family.[11] The series was a co-production between Turner Broadcasting and Kindle Entertainment. The show marks a major investment for Turner in live action at a time when many broadcasters are reviewing their commitment to children's programming.

Other live action series included Life with Derek[12] and popular sitcom The Latest Buzz.


Current programming

Former programming



  1. King, Susan (2000-04-01). "Hanna-Barbera Cartoons Return on New Boomerang". Los Angeles Times. Retrieved 2013-06-16.
  2. "Digest". Marketing Week. 2000-04-06. Retrieved 2013-06-16.
  3. Archived 22 July 2012 at the Wayback Machine.
  4. "Dedicated Kids Channel For Hanna-Barbera Classics". Broadcast. 2000-04-07. Retrieved 2013-06-16.
  5. "Boomerang increases its UK penetration". C21Media. 2001-09-07. Retrieved 2013-06-16.
  6. "NTL adds 15 channels". Broadcast. 2001-10-26. Retrieved 2013-06-16.
  7. "Garfield joins Cartoon Network". Broadcast. 2003-03-20. Retrieved 2013-06-16.
  8. "Boomerang Global Rebrand". Art&Graft. Retrieved 31 July 2015.
  9. "Boomerang UK Rebranded Today (16/02/2015)". Retrieved 31 July 2015.
  10. "Boomerang UK HD Officially Launched Today (24/06/2015)". Retrieved 25 June 2015.
  11. Oatts, Joanne (2007-06-22). "Boomerang gets its own 'Spy' Family". Digital Spy. Retrieved 2013-06-16.
  12. "Boomerang Expands its Life with Derek". Thinkbox. 2008-06-04. Retrieved 2013-06-16.
  13. RegularCapital (14 September 2015). "Boomerang UK And Cartoonito UK October 2015 Highlights" (Press release). Turner Broadcasting System Europe. Retrieved 17 October 2015.
  14. Boomerang UK May 2016 Weekdays
  15. 1 2 3 4 5 6 7 8 9 10 11 "Boomerang TV Schedule". TV Guide UK. Archived from the original on 17 October 2015. Retrieved 17 October 2015.
  16. RegularCapital (29 January 2015). "Boomerang And Cartoonito UK March 2015 Highlights" (Press release). Turner Broadcasting System Europe. Retrieved 17 October 2015.
  17. RegularCapital (23 June 2015). "Boomerang UK And Cartoonito UK July 2015 Highlights" (Press release). Turner Broadcasting System Europe. Retrieved 17 October 2015.
  18. "Boomerang and Cartoonito UK February 2015 Highlights". RegularCapital (Press release). Turner Broadcasting System Europe. 15 January 2015. Retrieved 17 October 2015.
  20. RegularCapital (3 August 2015). "Boomerang UK And Cartoonito UK September 2015 Highlights" (Press release). Turner Broadcasting System Europe. Retrieved 17 October 2015.
  21. RegularCapital (31 October 2016). (Press release). Turner Broadcasting System Europe Highlights Highlights Check |url= value (help). Retrieved 4 November 2016. Missing or empty |title= (help)
  23. Loveday, Samantha (28 May 2015). "Boomerang signs up for Sega's Sonic Boom". Retrieved 17 October 2015.
  24. Munn, Patrick (10 March 2014). "Turner UK Unveils 2014 Programming Slate: 4 New Shows For Cartoon Network, New 'Tom & Jerry' Series & More". TV Wise. Retrieved 17 October 2015.
  25. RegularCapital (15 October 2015). "Boomerang UK And Cartoonito UK November 2015 Highlights" (Press release). Turner Broadcasting System Europe. Retrieved 17 October 2015.
  26. Boomerang Cats Weekend
  27. Matt Kamen (11 August 2015). "Classic anime series 'Doraemon' comes to UK TV" (Press release). Retrieved 18 November 2015.
  30. Foster's Home on Boomerang
  31. Fraggle Rock on Boomerang UK TV July 23rd
  32. RegularCapital (6 May 2015). "Boomerang UK & Ireland May 2015 Highlights Promo" (Press release). Retrieved 18 November 2015.
  33. Boomerang UK June 2014 Weekdays
  34. Boomerang UK - What's On at 4
  38. The Tiny Toon episodes shown on Boomerang

External links

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