Vantage Hospitality

Vantage Hospitality Group
Subsidiary
(Acquisition by Red Lion Hotels Corporation closed on September 30, 2016)
Founded 1999
Headquarters Coral Springs, Florida, United States
Number of locations
1000+ (United States and Canada)
Website www.vantagehospitality.com

Vantage Hospitality Group was the 12th largest hotel and hospitality company in the world.[1] Its brands include Best Value Inn and Lexington by Vantage. On September 30, 2016 Vantage Hospitality Group became a wholly owned subsidiary of Red Lion Hotels Corporation in a cash plus stock acquisition[2][3] worth up to $40 million.[4]

History

An America's Best Value Inn in Flint, Michigan. This property is now a Best Western.

Best Value Inn chain was founded in 1999[5] and had expanded to over 1000 US properties by 2006.[6][7]

America's Best Value Inn received a Hotel Vikas diamond award in 2010 in the Best Hotel Franchisor category.[8] Hotel Vikas is a trade publication targeted to hotel CEOs.

In 2005, Vantage introduced the Lexington by Vantage brand.[9]

In 2014, Vantage acquired America's Best Franchising and its brands: America's Best Inns & Suites, Country Hearth Inns & Suites, Jameson Inn, Signature Inn, and 3 Palms Hotels and Resorts.[10] As part of the acquisition, Vantage plans to restart the Signature Inn chain, which is inactive.[11]

Brands

United States

A Lexington by Vantage in Effingham, Illinois

International

Brands under development

Programs

Vantage offers two loyalty programs for its guests.

Value Club Program

Guests at America's Best Value Inn and Canadas Best Value Inn properties are eligible to sign up for a Value Club Card, which entitles them to 15% off of Best Value Inn stays, plus additional discounts from partners.[22]

Lexington Rewards

Vantage's Lexington properties participate in the Voilà Hotel Rewards program. Participants receive points and other benefits.[23]

References

  1. "Americas Best Value Inns Press Room | Vantage Hospitality Only Hotel Company to be Included on Inc. Magazine List Two Years in a Row – Company reports three-year growth of 170% ". americasbestvalueinn.com. Retrieved 22 August 2015.
  2. "Red Lion Hotels Corporation Enters Into Definitive Agreement to Acquire Substantially All of Vantage Hospitality Group". Red Lion Hotels Corporation. Retrieved 22 October 2016.
  3. "Red Lion Hotels Closes Acquisition of Vantage Ahead of Schedule". Red Lion Hotels Corporation. Retrieved 22 October 2016.
  4. "Acquisition of Vantage Hospitality Group" (PDF). Red Lion Hotels Corporation. Retrieved 22 October 2016.
  5. Treasure Hunt. Retrieved 15 August 2015.
  6. McLain, Jim (2006-07-16). "Hotel chain gets noticed.(Company overview)". Ventura County Star.
  7. "Americas Best Value Inn - Learn about Americas Best Value Inns". Retrieved 15 August 2015.
  8. "Hotel Vikas Diamond Award". Hotel Vikas. 2010-06-28. Retrieved 30 June 2010.
  9. "Vantage Hospitality Group, Inc. - Hotel Franchise Overview". Retrieved 15 August 2015.
  10. "Vantage Hospitality | Vantage Hospitality Group Agrees to Acquire America's Best Franchising's Hotel Brands". news.vantagehospitality.com. Retrieved 22 August 2015.
  11. 1 2 "Vantage focuses on brand, member opportunities". Retrieved 15 August 2015.
  12. "Vantage works on brand integration". Retrieved 15 August 2015.
  13. "Vantage Hotels - Americas Best Value Inns". Retrieved 15 August 2015.
  14. "Country Hearth Inns & Suites". Hospitality Net. Retrieved 15 August 2015.
  15. "Vantage Hotels - Country Hearth Inns & Suites". Retrieved 15 August 2015.
  16. "Vantage Hotels - Jameson Inns". Retrieved 15 August 2015.
  17. "Vantage Hotels - Lexington by Vantage". Retrieved 15 August 2015.
  18. "Lexington Franchising, Inc. - The Lexington Brands". Retrieved 15 August 2015.
  19. "3 Palms". Hospitality Net. Retrieved 15 August 2015.
  20. "Vantage Hotels - Canadas Best Value Inn". Retrieved 15 August 2015.
  21. "America's Best Inn in Burns, OR First to Convert to Americas Best Value Inn, as Vantage Hospitality Kicks Off Repositioning of Recently Acquired Brands". Hospitality Net. Retrieved 15 August 2015.
  22. "Americas Best Value Inn - Value Club Program". Retrieved 15 August 2015.
  23. "Lexington Hotels - Official Site - Lexington Rewards Program". Retrieved 15 August 2015.
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