Battery Records (dance)

Battery Records
Parent company Jive Records
Founded 1994
Status Defunct
Distributor(s) BMG
Genre Dance, hip hop
Country of origin United States
Location New York City
For the current hip hop imprint also under Jive/Zomba, see Battery Records (hip hop)

Battery Records was a dance sublabel of Jive Records active for a short time in the mid-1990s unrelated to the current hip hop label also part of the Jive/Zomba family. The label was mostly known for releasing music by the Swedish Eurodance group Rednex in North America, namely its novelty hit "Cotton Eye Joe."

History

Battery was formed when Zomba's Dutch office signed Rednex and created a number-one hit with "Cotton Eye Joe." Newly appointed Jive president Barry Weiss was attempting to broaden the pop-music reach of the label group, and introducing Rednex to American listeners was one of his first steps.[1] Suddenly Jive needed a suitable American outlet for this unique style and didn't feel that any current sub-labels were appropriate. Thus, Battery record's inaugural release was the "Cotton Eye Joe" American import in 1994. Although the song was successful, reaching #25 on the Billboard charts, it remained the group's only US hit.[2] [3]

While the New York City-based label largely focused on pop-oriented electronic music, it also released Insane Clown Posse's third album, Riddle Box. The label continued for a few more years signing at least one more artist but shut its doors in 1996.

Releases

Cat. No. Artist Title Format Type Release Date
01241-46000 Rednex Sex & Violins CD Album 1995
01241-46001 Insane Clown Posse Riddle Box CD Album 1995
01241-46500 Rednex "Cotton Eye Joe" CD, 12" Single 1994
01241-46501 Rednex "Cotton Eye Joe" 7" Single 1994
01241-46504 Insane Clown Posse "Chicken Huntin'" CD Single 1995
01241-46506 Tamperer featuring Maya "Feel It" CD Single 1998

See also

References

  1. ↑ Flick, Larry (1995-02-18). "Weiss Named Jive President, Aims to Boost Pop Presence". Billboard: 6, 117.
  2. ↑ Bronson, Fred (1995-02-04). "Arista Sweeps: 'Creep' to 'Country'". Billboard: 132.
  3. ↑ Flick, Larry; Price, Dominic (1995-02-18). "Will U.S. fans dance to Jive's Rednex Fiddling?". Billboard: 11, 117.


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