Baseline StudioSystems

Baseline StudioSystems
Industry E-commerce
Founded 1982 (1982)
Founder James Monaco
Headquarters Los Angeles, California, US
Products Studio System
Services Database subscriptions, business intelligence
Owner Gracenote
Number of employees

Baseline StudioSystems, also known as Baseline, is an American e-commerce company. It was founded in 1982 and licenses its commercial entertainment database, known as Studio System. It is owned by Gracenote, a subsidiary of Tribune Media.


James Monaco founded Baseline in 1982.[2] Their primary product, an entertainment database, was launched in 1985.[3] Monaco left the company in 1992,[4] and Paul Kagan Associates purchased it the follow year.[5] Big Entertainment purchased the database in 1999[6] and subsequently renamed themselves to[7] In 2004, parent company Hollywood Media purchased rival entertainment database Studio System and merged the two databases.[8] Two years later, The New York Times Company purchased the now-renamed Baseline StudioSystems and integrated it into,[9] only to sell it back to in 2011.[10] Gracenote, a subsidiary of Tribune Media, purchased Baseline in 2014, citing a desire to better compete against competitor Rovi.[11]


Prior to its 2004 merge with the Studio System, the database was called Baseline.[8] The combined database, now marketed under the Studio System name, includes information on films, television shows, filmographies, and box office data. After being purchased by Gracenote, it now includes their metadata from the former Tribune Media Services. It is subscription-based.[11] Its data goes back to 1896 and includes works currently in production.[1]

See also


  1. 1 2 Dave, Paresh (2014-09-03). "Gracenote acquires Baseline. Better video recommendations coming?". Los Angeles Times. Retrieved 2016-02-08.
  2. Monaco, James (2009). How to Read a Film: Movies, Media, and Beyond. Oxford University Press. p. 690. ISBN 9780195321050.
  3. Brown, Colin (2011-12-20). "The future in site". Screen Daily. Retrieved 2016-02-08.
  4. Rothman, Matt (1992-12-29). "Database competitors facing off vs. Baseline". Variety. Retrieved 2016-02-08.
  5. Britell, Penny (1993-11-29). "Paul Kagan makes on-line his business". Variety. Retrieved 2016-02-08.
  6. Graser, Marc (1999-06-21). "Big buys Kagan pic, TV online database". Variety.
  7. " goes legit with Web site". Variety. 2000-01-17. Retrieved 2016-02-08.
  8. 1 2 Fritz, Ben (2004-06-23). "Database companies set to merge". Variety. Retrieved 2016-02-08.
  9. Fritz, Ben (2006-08-29). "Gray Lady on data mission.(New York Times Co. acquires Baseline StudioSystems from Hollywood Media Corp.)". Variety. Retrieved 2016-02-08 via Highbeam Research. (subscription required (help)).
  10. "NY Times Sells TV/Movie Database Baseline". 2011-10-07. Retrieved 2016-02-08.
  11. 1 2 Spangler, Todd (2014-09-03). "Tribune Media's Gracenote Acquires Baseline for $50 Million Cash". Variety. Retrieved 2016-02-08.

External links

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