BRC Imagination Arts

BRC Imagination Arts (BRC) is a US-based international company that produces immersive design for corporate brands, museums, world's fairs, and theme park attractions. BRC was one of the first independent design firms to successfully employ the concept and design process of combining storytelling and film production techniques in the design of physical structures and spatial experiences and continues to be a leader in this field.[1][2]

The company's clients have over 350 awards for creative excellence including 20 THEA Awards for Outstanding Achievement in themed entertainment,[3] two Academy Awards nominations, and a Los Angeles Emmy Award nomination.[4] The firm, founded in California, also has offices in the U.K., China and The Netherlands, and has worked in Asia, Europe, Canada, Australia, and the Middle East, as well as the USA.[3]

History

Company founder, Bob Rogers began his involvement in themed entertainment with the Walt Disney Company, in 1968 as a magician in the Disneyland Magic Shop,[5] eventually becoming a producer for Disney's themed design branch, Walt Disney Imagineering.[6]

Before establishing BRC, Rogers' last project for Imagineering was the Impressions de France[7] film attraction in the Walt Disney World theme park, Epcot.[8]

In 1981 Rogers' established Bob Rogers & Co.,[8] contracted with General Motors to design and produce several attractions for the post show portion of Epcot's World of Motion pavilion known as TransCenter.[9] While working on these attraction for the Epcot park, Rogers and BRC also produced the film Ballet Robotique,[10] which was nominated for an Academy Award in the Live Action Short Film Category[11]

Following the work for the Disney theme park, BRC began to produce attractions and exhibits for World's Fairs, international events, theme park works, cultural attractions such as museums and educational institutions, and increasingly for corporate brand environments.[12]

In 1991, the company was renamed BRC Imagination Arts.

Recent Corporate Brand Experiences

Ford Rouge Factory Tour

In 2015, BRC updated the visitor experience at the historic Ford River Rouge Complex, in Dearborn, Michigan. In cooperation with The Henry Ford Museum, and as a part of a larger renovation of the industrial plant with a goal of modernization through sustainable architecture and manufacturing processes,[13] This was an update of the original visitor experience created in 2004 by BRC Imagination Arts in which BRC designed and produced visitor galleries, theater shows, and interactive tours[14] throughout the property and within the manufacturing plant.[15]

Heineken Experience

As a part of the restoration of the Heineken's historic brewery in Amsterdam, BRC Imagination Arts refreshed the brand's visitor tour. The new tour, the Heineken Experience, reopened to the public in 2008, providing visitors with a complete overhaul of visitor spaces,[16] interactive experiences, and product interaction experiences. Since the opening in 2008, the Heineken Experience has been voted one of Amsterdam’s leading tourist attractions. ,[17][18]

Evergrande Group Exhibition Center

For the Chinese commercial and residential development corporation, Evergrande Real Estate Group, BRC Imagination Arts created “The Evergrande Group Exhibition Center,” consisting of several fully immersive, multi-sensory media experiences for a visitor exhibit showcasing the company's extensive real estate development projects, as well as showcasing the company's social and civic involvement in China.[19]

World of Coca-Cola

For the Coca-Cola companies World of Coca-Cola visitor museum in Atlanta, Georgia, BRC created and produced "Moments of Happiness"(2014),[20] the featured introductory attraction experienced by every visitor to the World of Coca-cola.[21]

The Bud Selig Experience

The first installment for a Milwaukee Brewers brand experience, "The Selig Experience" (2015)[22] uses the story of retired baseball commissioner, Bud Selig, to celebrate the history of the Milwaukee Brewers team and the baseball fans of Wisconsin.[23]

The Soul of Nashville

In 2015, BRC created and produced the first stop in a backstage tour of Nashville, Tennessee's iconic Ryman Auditorium, "The Soul of Nashville" (2015).[24] The show surrounds guests on three sides to immerse the visitor into the history and highlights of the historic landmark auditorium referred to as the "Mother Church of Country Music."[25]

Story Garden by Amorepacific

For Amorepacific Corporation, Korea's largest cosmetics company, BRC Imagination Arts to produce a permanent exhibit in the company's new 'Beauty Campus' in Osan, Korea, which opened to tours in September 2013. The permanent factory exhibit, referred to as "Story Garden,"[26] employs emotional storytelling, immersive media, interpretative art installations, and original music scores, to capture the mood and spirit of the brand for visitors of the tour.[27]

Selected Cultural Attractions

NASA

BRC's work for NASA includes the original creation of Space Center Houston, at the Lyndon B. Johnson Space Center[28] followed by several updates. BRC also created and produced the Apollo/Saturn V Center, (1996) at the Kennedy Space Center Visitor Complex (KSC) in Florida, "Shuttle Launch "Experience (2007) at KSC, and "Exploration Space (2009) at KSC.[29]

Adler Planetarium & Astronomy Museum

BRC Imagination Arts designed and produced two space-related permanent educational exhibits for the Adler Planetarium & Astronomy Museum in Chicago, Illinois, the Western Hemisphere's first and oldest planetarium. The two exhibits include the Shoot for the Moon gallery and the Lunar Dangers Lab theater. Both attractions which opened in 2007, were designed and produced with the collaboration of retired NASA Apollo program astronaut, Jim Lovell.[30]

Abraham Lincoln Presidential Library and Museum

BRC Imagination Arts was commissioned to design and produce the museum portions of the Abraham Lincoln Presidential Library and Museum, located in Springfield, Illinois,[31] The museum design applies immersive storytelling design techniques[32] to present the life of the 16th U.S. President, Abraham Lincoln, from childhood through his assassination.[33]

Key exhibits for the museum include traditional artifact displays, fully immersive dioramas depicting moments in Lincoln's life, referred to as the Journey's galleries, and interactive theater presentations which includ the shows: "Ghost of the Library," "Lincoln's Eyes," and "Ask Mr. Lincoln."[34]

Louisiana's Old State Capitol

For the Old Louisiana State Capitol, BRC renovated the visitor experiences of the historic structure, including galleries and artifact displays associated with the history of the state of Louisiana. The following year, BRC designed and produced a special-effects theater performance, "The Ghost of the Castle" (2010),[35] housed in an upper chamber of the old state capitol, which explores the history of the prominent Louisiana structure, through the guidance of the Ghost of Sara Morgan, which according to local legend haunted the structure following her death.[36]

World's Fairs

By 1986, BRC Imagination Arts completed the first of an ongoing series of projects for World's Fairs and international expositions, a design specialty that the firm continues to involve itself with.

Expo 86 - Vancouver

For the World's Fair in Vancouver, British Columbia, Canada, (Expo 86), BRC produced the live show, Spirit Lodge,[37] for corporate sponsor General Motors. The performance incorporated a live actor and holographic imagery to tell the story of the "magic canoe" as a means of binding the experiences of family life. In addition, BRC also produced the short film, Rainbow War for the Canadian Pacific Railway pavilion.[8] Rainbow War was later nominated for an Academy Award[38] in the Live Action Short film category.[39]

Seville Expo '92 - Spain

For Seville Expo '92, BRC Imagination Arts produced a large-format short film, "World Song" for corporate sponsor General Motors, as a part of the USA Pavilion.[40]

BRC also worked with the Academy Award-winning specialty film format producer, Iwerks Entertainment (known today as SimEx-Iwerks), to produce a 360 degree film for the Basque National Pavilion. The film presentation was unique in that it was a seamless circular film presentation that was made using a single strip of film, projected with a specialty projector that wrapped the film image around a 360 degree screen which surrounded the audience.[40]

Taejon Expo '93 - Korea

The following year, for Taejon Expo '93, BRC worked again with Iwerks Entertainment, to produce a 9-screen circle film presentation entitled Postcards, for corporate sponsor Korean Air. The 360 degree film followed the daily lives of a Korean girl and several of her 'pen pals,' each residing in diverse areas of the globe.

Expo 2005 - Aichi, Japan

For the Expo 2005 World's Fair in Aichi, Japan,[41] BRC produced a 9-screen 3-D-like show, The Franklin Spirit.[42] The show combined both front and rear screen projections to create a 3-D illusion, which did not require the audience to wear special glasses.[43]

Expo 2010 - Shanghai, China

For Shanghai, China's Expo 2010, BRC created attractions for the corporate pavilion co-sponsored by China Mobile and China Telecom, and also for the USA pavilion.

For joint sponsors, China Mobile and China Telecom, BRC designed and produced all of the show and visitor experiences for the corporate Information and Communication Pavilion. Here, every visitor was provided a unique interactive device, synchronized with the pavilions various shows and attractions, so as to allow each pavilion visitor with an individualized and personal interactive experience.[44]

For the USA pavilion at Expo 2010, BRC Imagination Arts designed and produced all visitor experiences.[44] The pavilion's main show was a short film featuring the enduring spirit of a young girl,[45] entitled The Garden,[46] which was projected on five screens of various shapes and surrounded by LED special lighting and in-theater special effects such as rain and wind.

Expo 2015 - Milan, Italy

The Expo 2015 in Milan, Italy, was based on the theme of access to healthy, safe and sufficient food for the planet. For the Expo's European Union pavilion, the EU selected BRC Imagination Arts to create and produce a series of theatrical and immersive activities. The pavilion was awarded the Expo's "Honorable Mention for Best Presentation" from Exhibitor Awards Milan Expo 2015.[47] The pavilion’s main attraction, the short film produced by BRC, “Alex & Sylvia,” was independently awarded “Best Animated Film” when entered in the Los Angeles International Film Festival.[48]

Theme Parks

Disney MGM Studios Theme Park

When Disney's Hollywood Studios theme park (originally known as the Disney MGM Studios Theme Park) first opened at the Walt Disney World resort in Florida in 1989, BRC Imagination Arts was commissioned to design and produce the Feature Animation pavilion[49] of The Magic of Disney Animation.[9] Originally, this attraction included four inter-connected experiences which explored the legacy of Disney animation. The tour began with the short film, Back to Neverland,[8][50] hosted by comedian Robin Williams and Veteran newscaster, Walter Cronkite, who explore the animation process through Williams, after turning the comedian into an animated character. Additional experiences included a walking tour of Disney's actual animation studio, followed by a film in which Disney Animators describe the joy of their involvement with creating animation, and then a final film, entitled Classic Disney presenting key moments from the classic animated films of Disney.

Mystery Lodge - Knott's Berry Farm

One of the longest running theatrical attractions in any theme park, "Mystery Lodge," was created and produced by BRC Imagination Arts, for the Buena Park, California theme park, Knott's Berry Farm,[51] The attraction for Knott's Berry Farm, Mystery Lodge, which opened in 1994, uses holography [52] illusions and special effects to tell the story of family values and traditions.[53] The show continues to play daily in the park.

Universal Studios Japan

When it opened in 2001, Universal Studios Japan featured two projects designed and produced by BRC Imagination Arts. One, Motion Picture Magic presented by Oscar-winning producer, Steven Spielberg, presented to park visitors a history and sampling of the legacy of Universal Studios motion pictures in a theater designed to transform from a single screen to three screens. The other attraction designed and produced by BRC, which remains a popular attraction in the park, is the live stage performance Animation Celebration, featuring a holographic version of the animated character, Woody Woodpecker.[54]

Technical achievements

BRC Imagination Arts holds two patents in theater entertainment technologies, which have been incorporated into a half a dozen special effects theater productions produced by the company. This technology, for the patent referred to as the "Holavision"[55] Theater, is a special effect technique, which pairs live performances with "floating" aerial image illusions. BRC Imagination Art’s Holavision shows include Spirit Lodge at Expo 86, Mystery Lodge at Knott's Berry Farm, Animation Celebration at Universal Studios Japan, and Ghosts of the Library for the Abraham Lincoln Presidential Museum,[56] and the Lunar Dangers (A.L.E.X.) theater for the Adler Planetarium & Astronomy Museum in Chicago, Illinois.

Awards and Recognition

BRC Imagination Arts has been the recipient of over 350 International awards for creative excellence. These have included 21 THEA Awards (Thea Award for Outstanding Achievement),[3] two Academy Awards nominations[57][58][59] and a Los Angeles Area Emmy Award nomination.[4]

Filmography

BRC Imagination Arts [us] has been the production company for over 30 films (according to IMDb) including: [60]

References

  1. ↑ "Disney Spawns an Industry; Burbank Now Theme Park Production Hub". dailynews.com. November 1, 1999.
  2. ↑ "Historical Sites Welcome Kids Who Love To Text: Museum use sophisticated technology to attract smartphone-addicted families.". The Wall Street Journal. July 31, 2013.
  3. 1 2 3 "Work". BRC website. Retrieved December 2, 2015.
  4. 1 2 "67th Los Angeles Area Emmy Award Nominations Announced".
  5. ↑ "Bob Rogers: Theme Park Storytelling". US News & World Report. January 12, 2011.
  6. ↑ "Veteran Theme Park Designer Curious over Disney's 'Adventure'". Los Angeles Times. August 22, 2000.
  7. ↑ Anderson, Bob (March 1, 1998). "Impressions de France: Theatrical Style Circle-Vision". American Cinematographer.
  8. 1 2 3 4 "The Ace of Space : Contracts: Launched to fame by his work on Disney's Epcot, Bob Rogers is helping design NASA's $70-million tourist center.". Los Angeles Times. June 11, 1991.
  9. 1 2 "BRC Bob Rogers Theme Park Storytelling". MousePlanet. January 12, 2011.
  10. ↑ "Ballet Robotique". www.imdb.com.
  11. ↑ "Ballet Robotique". www.imdb.com.
  12. ↑ "BRC Imagination Arts". LinkedIn.
  13. ↑ "When the Factory is a Theme Park". businessweek.com. May 2, 2004.
  14. ↑ "Branding By Factory Tour? Calif.'s BRC Says You Betcha". adweek.com. December 6, 2004.
  15. ↑ "Ford Rouge Factory Tour". The Henry Ford.
  16. ↑ "Heineken Experience receives THEA Award". attractionsmanagement.com. November 18, 2009.
  17. ↑ "Heineken Experience". tripadvisor.com.
  18. ↑ Lachel, Christian (October 20, 2015). "The Brand Benefits of Places Like the Guinness Storehouse". Harvard Business Review.
  19. ↑ "Evergrande Group Exhibition Center". idesignawards.com. 2013.
  20. ↑ "Moments of Happiness". www.imdb.com.
  21. ↑ O’Shea Gorgone, Kerry (July 29, 2015). "How to Go Beyond Just Telling Your Brand Story: Christian Lachel on marketing Smarts". Marketing Profs.
  22. ↑ "The Selig Experience". www.imdb.com.
  23. ↑ "The Milwaukee Brewers Technologically Pay Tribute to Bud Selig at Miller Park". SportTechie. May 28, 2015.
  24. ↑ "The Soul of Nashville". www.imdb.com.
  25. ↑ "BRC Creates 'Soul of Nashville' Theatre Experience for Historic Ryman Auditorium". Blooloop. June 10, 2015.
  26. ↑ "Story garden by Amorepacific". storygarden.amorepacific.com. 2014.
  27. ↑ "BRC awarded contracts to create brand experiences for Zoomlion (China) and Amore Pacific (Korea)". inparkmagazine.com. November 7, 2011.
  28. ↑ "One Giant Leap for NASA". Newsweek. October 25, 1992.
  29. ↑ "New Attraction Simulates Shuttle Launch at 17,500 MPH". Wired (magazine). May 25, 2007.
  30. ↑ "Adler Planetarium Opens Shoot for the Moon Exhibition on November 11, 2006". CollectSpace.com. November 11, 2006.
  31. ↑ "Bob Rogers and the Abraham Lincoln Presidential Library and Museum". A Prairie Home Companion. February 12, 2005.
  32. ↑ "Invading Lincoln's Space.". Los Angeles Times. April 16, 2005.
  33. ↑ "History Goes Hollywood". time.com. September 10, 2006.
  34. ↑ "Strumming the Mystic Chords of Memory". The New York Times. April 19, 2005.
  35. ↑ "The Ghost of the Castle".
  36. ↑ "Historical Sites Welcome Kids Who Love To Text: Museum use sophisticated technology to attract smartphone-addicted families". wsj.com. July 31, 2013.
  37. ↑ "SMOKE AND MIRRORS: Newfangled Effects and Old-Fashioned Storytelling Create an Attraction With a Message, but It's Not a Tricky One: to Pass On Our Best to Future Generations.". Los Angeles Times. May 26, 1994.
  38. ↑ "Newport Native Nominated for Oscar: Awards Are Key Reward For Short-movie Maker". Los Angeles Times. March 24, 1986.
  39. ↑ "Rainbow War". www.imdb.com.
  40. 1 2 "Today, Burbank; Next, the World.". Los Angeles Times. April 16, 1992.
  41. ↑ "Fair Minded; Organizers Hope Ben Franklin Boosts U.S. Image at World Expo.". washingtontimes.com. June 17, 2004.
  42. ↑ "U.S. Pavilion Opens at World Expo 2005 in Aichi, Japan". PRNewswire. March 25, 2004.
  43. ↑ "At World Expo 2005, BRC Imagination Arts Unveils 'The Franklin Spirit' in the U.S. Pavilion". BRC-Asia.com. March 28, 2005.
  44. 1 2 "National Pavilions with a Global Touch.". The New York Times. September 12, 2010.
  45. ↑ "U.S. gets in gear for Expo 2010.". Los Angeles Times. March 4, 2010.
  46. ↑ "USA Pavilion at Expo 2010 Shanghai Launches Virtual Tour: 3-D media interactivity brings Pavilion Experiences to life for global audience.". PR Newswire. June 22, 2010.
  47. ↑ Rubin, Judith (March 25, 2015). "A story of best practices: BRC Imagination Arts and the EU Pavilion at Expo Milano 2015". InPark Magazine.
  48. ↑ "July Award Winners". Los Angeles International Film Festival.
  49. ↑ "Aquarium Hopes a Sea Change in its Fish Brightens Future.". philly.com. March 30, 1995.
  50. ↑ "Back to Neverland". www.imdb.com.
  51. ↑ "Bob Rogers: Theme Park Storytelling". U.S. News & World Report. January 12, 2011.
  52. ↑ "Summer Splash: At Knott's, Ancient Stories Told in Smoke.". Los Angeles Times. May 29, 1994.
  53. ↑ "Attraction of the week: Knott's Berry Farm's Mystery Lodge.". themeparkinsider.com. September 24, 2012.
  54. ↑ "Animation Celebration.". themeparkinsider.com.
  55. ↑ "Dead Men Do Tell Tales at the Abraham Lincoln Presidential Library and Museum". entertainmentdesigner.com. February 25, 2012.
  56. ↑ "Histrionics and History". The Washington Post. February 15, 2005.
  57. ↑ PELTZ, James (June 11, 1991). "Contracts: Launched to fame by his work on Disney's Epcot, Bob Rogers is helping design NASA's $70-million tourist center". Los Angeles Times.
  58. ↑ "Ballet Robotique". www.imdb.com.
  59. ↑ "Rainbow War". www.imdb.com.
  60. ↑ http://www.imdb.com/company/co0130383/?ref_=fn_al_co_1

Further reading

  • Anderson, Bob (February, 1983). Impressions de France: Theatrical Style Circle-Vision, American Cinematographer.
  • Apodaca, Patrice (1 December 1995). Burbank Firm Has Dream for King Center. Los Angeles Times.
  • Apodaca, Patrice (28 November 1996) The Ride of Their Lives: Theme Park Design Team Seeks to Expand Its Empire. Los Angeles Times
  • Bailyn, Sasha (8 January 2011) Interview with BRC Imagination Arts. Entertainment Designer
  • Bailyn, Sasha (8 January 2011) Interview with BRC Imagination Arts. Entertainment Designer
  • Bob Rogers (1 November 2000) Live Design
  • Branded Visitor Attractions Surge Internationally as Corporations Seek New Ways to Connect with Target Audiences – Recent Projects by BRC Imagination Arts Win Top Awards for Visitor Experience Excellence. (16 November 2010) The Business Journal
  • BRC Imagination Arts Company Information Hoovers
  • BRC Imagination Arts’ Bob Rogers to Receive The Order of Lincoln, Illinois’ Highest Honor. (24 July 2013). Artdaily.org
  • Brehm, Brendan (25 February 2012) Dead Men Do Tell Tales at The Abraham Lincoln Presidential Library and Museum. Entertainment Design
  • Burney, Melanie (30 July 1995) New Jersey Aquarium Splashes on Color: Tourism: The $4-million make-over adds a few Technicolor fish and some Hollywood glitz. Design was spawned by Burbank company. Los Angeles Times
  • Carroll, Ginny (1 October 1992). One Giant Leap for NASA. Newsweek.
  • Chong, Madeline (5 November 2003). Skyline Thrill for Sentosa Visitors. Today (Singapore).
  • Chow, Denise (23 February 2012) Zero-Gravity Roller Coaster Could Bring Weightless Thrills to Earth. Space.com
  • Civil War Museum Opening in Virginia (16 May 1999) Los Angeles Times
  • Clark, Jayne (15 April 2005). Lincoln’s Spirit Lives in New Museum. USA Today.
  • Colimore, Edward (27 June 1995). Aquarium Changes it’s Stripes to Technicolor: The Flashy Fish and Interactive Upgrades Debut This Weekend. Philadelphia Inquirer, The.
  • Colimore, Edward (30 June 1995). Spots to Have a Maritime of Your Life. Philadelphia Inquirer, The.
  • Decker, John D. (December, 2005). Exhibition Reviews: Abraham Lincoln Presidential Library and Museum., Journal of American History.
  • DeMarco, Donna (17 June 2004). Fair Minded. Washington Times.
  • Demick, Barbara (4 March 2010) U.S. gets in gear for Expo 2010. Los Angeles Times
  • Diamond, Randy (20 November 2004). Immersed in the Fun. Tampa Tribune
  • Engle, Jane (10 March 2006). History with Special Effects: Is it Museum or Haunted Mansion?, Los Angeles Times
  • Epstein, Robert (1 April 1992). Today, Burbank; Next, the World. Los Angeles Times
  • Ewers, Justine / LaGesse, David. (13 February 2005). The Real Lincoln: Who was the man behind the myth? New research delves into Abe’s early years – Special Report. U.S. News & World Report.
  • Fisher, Sara (1 May 1999). Size Does Matter: Building of Large-Screen Theaters for Large-Format Films, Los Angeles Business Journal.
  • Frequently Asked Questions about Walt Disney Imagineering. The Unofficial Walt Disney Imagineering Site
  • Gegax, Trent T (1 March 1998). Booming Amusement Parks: The Theme is Extreme, Newsweek.
  • Gilling, Juliana (August, 1995). TiLE Tales. Los Angeles Business Journal
  • Harvey, Steve (1 November 1999). More Thoughts on Flex Time., Los Angeles Times.
  • Herczog, Susan and Hachman, Steve (24 December 1995) THEME PARKS: What Would Walt Say?  : It’s a great, big beautiful tomorrow—at least it use to be. Disneyland’s new rides may draw large crowds, but what’s happening to long-time favorites? It’s a nostalgic world after all. Los Angeles Times
  • Hold, Douglas (1 November 1999). Library to Unlock Lincoln Collections, Chicago Tribune.
  • Holusha, John (19 January 2005). Empire State Building to Update it’s Tourist Experience. New York Times.
  • Honest Abe, Flesh and Blood (13 February 2005) U.S. News & World Report
  • John-Hall, Annette (1 March 1998). Aquarium Hopes a Sea Change in its Fish Brightens Future. Philadelphia Inquirer, The.
  • Kerwin, Kathleen (3 May 2004). When the Factory is a Theme Park, Business Week.
  • Kirsner, Scott (July, 2000). Are You Experienced? Wired.
  • Kirsner, Scott (October, 2000). Experience Required., Fast Company.
  • Klein, Julia M. (1 July 1995). Fresh Fish: The Aquarium in Camden has been Enlivened by the New "Ocean Base Atlantic." Philadelphia Inquirer, The.
  • Korkis, Jim (12 January 2011) Bob Rogers: Theme Park Storytelling. USA Today
  • Levine, Robert (20 May 1994) Summer Splash: At Knott’s, Ancient Stories Told in Smoke. Los Angeles Times
  • Lewis, Randy (24 March 1986). Newport Native Nominated for Oscar., Los Angeles Times.
  • Linden, Gordon, Crieghton, Paul, Rogers, Bob, Lulu Press, 2011, ISBN 9781257144440
  • McNay, Dave (1 November 1999). Disney Spawns an Industry; Burbank Now Theme Park Production Hub. Daily News.
  • Moore, Rowan (23 July 2011) Museum of Liverpool – Review: It’s part of a world heritage site, but the showy Museum of Liverpool fails to complement the city’s proud past. The Guardian
  • NASA Shuttle Program Ended; Shuttle Launch Experience Keeps Blasting Off. (19 December 2011) The Business Journal
  • O’Steen, Kathleen (1 March 2000). Offering Amusement Wherever He Works. Los Angeles Times.
  • Peltz, James F. (1 June 1991). Ace of Space: Contracts: Launched to fame by his work on Disney’s Epcot, Bob Rogers is helping design NASA’s $70-million tourist center., Los Angeles Times
  • Petersen, Andrea (31 July 2013). Historical Sites Welcome Kids Who Love To Text: Museum use sophisticated technology to attract smartphone-addicted families. The Wall Street Journal
  • Provenzano, Frank (11 April 2004). Heart of Motor City: Public Tours of the Rouge Plant Show What Made Detroit Great. Detroit Free Press.
  • Rashiwala, Kalpana (5 November 2003). $6M View from Sentosa Island Coming Soon. Singapore News.
  • Reckard, E. Scott (22 August 2000). Veteran Theme Park Designer Curious Over Disney’s Adventure. Los Angeles Times.
  • Rothstein, Edward (19 April 2005). Strumming the Mystic Chords of Memory. New York Times.
  • Scheer, Mark (31 March 2004). Bringing in a Little Imagination. Niagara Gazette
  • Schmelzer, Randi (6 December 2004). Branding By Factory Tour? California’s BRC Says You Betcha. Adweek.
  • Simon, Stephanie (16 April 2005) Invading Lincoln’s Space. Los Angeles Times
  • Sloan, Eugene (14 October 1992). Launching A Space Museum with Theme Park Fun. USA Today.
  • Thompson, Bob (15 February 2005). Histrionics and History: Lincoln Library’s High-Tech Exhibits Have Scholars Choosing Sides. Washington Post
  • Thornburgh, Nathan (18 September 2006). History Goes Hollywood, Time Magazine.
  • Upton, Kim (16 August 1992) Houston Makes Space for Astronaut Center. Los Angeles Times
  • Vanderknyff, Rick (26 May 1994) SMOKE AND MIRRORS: Newfangled Effects and Old-Fashioned Storytelling Create an Attraction With a Message, but It’s Not a Tricky One: to Pass On Our Best to Future Generations. Los Angeles Times
  • Vieth, Warren (20 April 2003) Bush Harks Back to Lincoln’s Example. Los Angeles Times
  • Wills, Christopher (17 April 2005). With Smoke and Cannons, Museum Brings Lincoln to Life. The Boston Globe.
  • Woodyard, Chris (11 January 1994) Knott’s to Add $10-Million Attraction: Theme Parks: Officials hope the ‘Mystery Lodge’ show, fashioned after a popular special-effects draw at the ’86 World’s Fair, will pull in crowds this summer.

External links

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