BMW India

BMW India Pvt Ltd
Subsidiary
Industry Automotive
Founded 2006
Headquarters Gurgaon, Haryana, India
Key people
 Philipp von Sahr[1]
(President)
Products Luxury vehicles
Commercial Vehicles
Motorcycles
Number of employees
 1200+ (2014)
Parent BMW
Website BMW.in

BMW India is a 100% subsidiary of the BMW Group and is headquartered in Gurgaon (National Capital Region). The wide range of BMW activities in India include a manufacturing plant in Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR and development of a dealer organisation across major metropolitan centres of the country.

BMW Group India

With its three brands, BMW, MINI and Rolls-Royce, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. Along with automobiles and motorcycles, the BMW Group's activities in India comprise of financial services for its premium clientele. Till date, BMW Group has invested 11.3 billion Indian Rupees (€ 167 million) in its subsidiaries in India. (BMW India – INR 4.9 billion (€ 69 million) and BMW Financial Services India – INR 6.4 billion (€ 98 million).

BMW Plant Chennai

BMW Plant Chennai was inaugurated on March 27, 2007 by Norbert Reithofer, chairman of BMW AG.[2] This plant produces the BMW 1 Series, BMW 3 Series, the BMW 3 Series Gran Turismo,[3] the BMW 5 Series, the BMW 7 Series, the BMW X1, the BMW X3, the BMW X5[4] and the MINI Countryman. The factory has the capacity to manufacture 11,000 units per year on a double shift basis.

Models

BMW 1 Series
BMW 3 Series sedan
BMW X3
BMW X5

Assembled

MINI India

BMW starts production of 'MINI Countryman' at Chennai plant in diesel and petrol variants.

The BMW Group introduced Mini marque in India in January 2012 with the launch of MINI Hatch, Convertible and Countryman. India is the 100th market in the global MINI sales network and has become increasingly significant for the BMW Group since establishing its presence in India in 2007.[5] The Hatch and Convertible models are imported to India as Completely Built-up Units (CBU) in petrol variants. BMW shows mirrorless camera technology in their latest car launch.[6]

Current cars sold

Past cars produced

Countryman (2010-2016)

BMW Financial Services India

BMW Financial Services India is a 100% subsidiary of the BMW Group and is headquartered in Gurgaon (National Capital Region). BMW Financial Services India operates with three business lines: Retail Finance, Commercial Finance and Insurance Solutions (as corporate agents). The services offered through BMW Financial Services India are significantly valuable to the premium clientele who require exclusive and flexible financial solutions. Service excellence is the primary focus of operations across all business lines.

BMW Financial Services India offers solutions for retail automobile financing for BMW customers and multi make customers, financing for fleet owners and commercial financing for BMW dealerships and multi-make dealerships. Commercial finance solutions offered to BMW India dealerships further strengthen operations in the country and reinforce the BMW brand. BMW Financial Services India also offers BMW Lease for individuals and corporate customers. BMW Financial Services India offers insurance solutions (as corporate agents) to its customers through its cooperation partner in India.

International Purchasing Office (IPO)

The International Purchasing Office (IPO) established at BMW India’s Headquarters in Gurgaon identifies and assesses potential suppliers for BMW, MINI, and BMW Motorcycles taking into account BMW Group’s requirements for quality, technology and logistics. The IPO strongly focuses on increasing the sourcing of production material (components) as well as IT and engineering services from India to the BMW Group International Production Network.

References

  1. ↑ "BMW calls back India head as Audi closes in - Philipp von Sahr will be new BMW India head". Times of India. 7 July 2012.
  2. ↑ "BMW sets up production plant in Chennai". Silicon India.
  3. ↑ "BMW India rolls out locally assembled 3 Series GT". Retrieved 20 June 2016.
  4. ↑ "2014 BMW X5 local assembly begins in India". Retrieved 20 June 2016.
  5. ↑ "BMW starts production of 'MINI Countryman' at Chennai plant". The Economic Times. 17 April 2013.
  6. ↑ "CES 2016: BMW shows mirrorless camera technology". Times Of India. AP. January 9, 2016. Retrieved 9 January 2016.
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