B.A.S.K.O.

B.A.S.K.O.
Birth name Robert Miller
Born Rochester, NY, United States
Origin Rochester, New York, United States
Genres Rap
Occupation(s) Rapper, entrepreneur, fashion mogul
Years active 1996–present
Labels Ridin’ Hi Records, So Fly Records
Website www.fashionfitted.com

B.A.S.K.O. (born Robert Miller) is an American rapper, entrepreneur, and fashion mogul from Rochester, New York with roots in South Carolina.[1] He is widely known for his musical contributions to film and television including songs featured in Transformers (Ain't No Game),[2] I Think I Love My Wife (Ain't No Game),[3] The Love Guru (Big Boi),[4] CSI, OC, Making The Band, From G’s To Gents, Pimp My Ride, The Hills, and Melrose Place.

The acronym B.A.S.K.O. stands for Black American Still Kicking On. His first album Mirror was released in 1996 on Ridin’ Hi Records. In 2004, B.A.S.K.O. founded So Fly Records and became the label's Chief Executive. He is currently recording his debut album on So Fly Records.

Fashion

In 2008, B.A.S.K.O. founded the clothing label FashionFitted.[5] The first product line is the patented FeatherFitted®, a high quality fitted hat with a signature band and feather aesthetic.[6] Its popularity spurred a promotional single and video titled, “Featha N Da Fitted,” released by So Fly Records in 2009.[7] In the summer of 2012, FashionFitted opened its inaugural store at the Marketplace Mall in Rochester, NY.

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