Opened 2008
Pricing model Subscription or ad-financed
Platforms Web, iPhone, iPod touch, iPad, Android, Symbian, Windows Phone, several hardware devices
Format Stream
Catalogue 900,000+ songs
Availability worldwide
CEO: Holger G. Weiss, David J. Taylor

AUPEO! is a personalized internet radio service.

The service currently offers over 120 pre-developed stations,[1] and covers a range of genres; these include Pop, Rock, Hip-Hop, R&B, Heavy Metal, Country, House, Techno, Classical, and Punk. Users are able to select stations that follow a theme, genre, or musical mood. In addition to these stations, users can also listen to ‘Artist Stations’, stations that play music related to an artist selected by the user. Aupeo’s ‘Mood Tuner’ allows users to listen to stations specifically based on musical mood (happy, relaxing, aggressive, dramatic, stressful).[2] AUPEO! is the first audio app to team up with Volkswagen cars using MirrorLink technology. It is also available in Audi vehicles.[3]

Aupeo is a licensed webcaster in more than 40 countries worldwide.[4] The company was formed in 2008 in Berlin as Aupeo GmbH and is financed by venture capital.

As of November 2011, the Aupeo archive encompasses around 900,000 tracks.[5]

On October 28, 2016, Aupeo announcted that The AUPEO! Service will cease general public operations on November 30, 2016.


In 2008, Aupeo established itself as a music streaming company and offered a personalized radio service called AUPEO! Personal Radio. Aupeo relied on its technology to enable listeners to develop a personalized radio stream either by selecting a genre of music, an existing station with a pre-defined theme, or by typing in the name of an artist. The AUPEO! Personal Radio recommendation system functioned by using an automated classification system that is subsequently verified by members of staff. In collaboration with the Fraunhofer Institute, Aupeo developed an algorithm which allowed the service to quickly identify certain musical qualities, automatically assigning genre classification. These classifications were then reviewed and refined by Aupeo members of staff.

Over the years, Aupeo teamed up with several leading manufacturers from the Mobile, PC, Connected TV/STB and Home Entertainment industry such as Loewe,[6] Philips,[7] Asus,[8] Acer,[9] Nokia,[10] Onkyo,[11] TechniSat [12] and Sonos.[13]

Aupeo's technology rapidly attracted the interest of the automotive industry and thus, in 2010, the company brought the AUPEO! service into Mini vehicles[14] Aupeo quickly expanded its platform availability to several car partners such as BMW,[15] Mercedes-Benz,[16] Honda,[17] Toyota,[18] Ford,[19] Audi,[20] Volkswagen[21] and Jaguar and Land Rover.[22] In April 2013, the company got acquired by Panasonic Corporation of America and is now focused on providing entertainment and infotainment services in vehicles.[23]

Personal Radio by AUPEO!

During CES 2015, Aupeo launched Personal Radio by AUPEO!, a new connected audio platform for the automotive industry. The service currently offers more than 350 curated stations from all genres and time periods. In addition to these stations, users can also listen to ‘Artist Stations’, stations that play music related to an artist selected by the user. Aupeo’s ‘Mood Tuner’ allows users to listen to stations specifically based on musical mood (happy, relaxing, aggressive, dramatic, stressful). With Personal Radio by AUPEO!, consumers can also hear local and global news, sports, traffic and weather with their favorite music. The talk stations are available in the North American market and featured content from CBS Radio News, TheBlaze Radio News and TheBlaze Radio Network, AccuWeather, GEO Traffic and Umano. The service is currently available in more than 60 countries worldwide and five million vehicles globally, covering 20 brands from most major manufacturers.[24]

The Aupeo Business Model

Aupeo is a wholly owned subsidiary of Panasonic Corporation of North America.[25] The service is funded by advertising, mainly in the form of audio advertising and banner advertisements. Alternatively, Aupeo also offers the possibility for users to subscribe to a ‘Premium’ service for 4.99 USD/EUR per month. ‘Premium’ user accounts are void of all advertising. In ‘Premium’ accounts, the audio quality is increased to 192 kbit/s and the limit of 'skips' (the ability for users to skip through songs that are being played) is raised up to 10 times per hour and 50 times per day.[26]

Legal Status

Aupeo! is not an on-demand streaming service but falls under the international webcasting agreement created by the IFPI.[27] In accordance with these requirements, Aupeo is able to provide its services in more than 60 countries.[28]

Royalties are distributed to artists and labels through external performing rights organizations, including GEMA in Germany and the BMI in the United States.


  1. West, Jessica (August 9, 2011). "Onkyo Adds AUPEO! Support, Expands to All 2011 Network Receivers". Archived from the original on 2012-04-01. Retrieved 11 Nov 2011.
  2. Baker, Jenni (August 26, 2011). "Aupeo brings personal radio to iPad". M & M - Networking Global Marketers. Archived from the original on 2011-09-09. Retrieved 11 Nov 2011.
  3. Walford, Lynn (April 23, 2014). "AUPEO! Streaming Music on Volkswagen via MirrorLink". AUTO Connected Car.
  4. Tode, Chantal (June 15, 2011). "Mobile radio station Aupeo in partnership to let marketers reach over 40 countries". Mobile Marketer., retrieved 08 Nov 2011
  5. Cosman, Tania (August 25, 2011). "Turn Your iPad Into A Personal Radio With Aupeo". Finest Daily. Retrieved 08 Nov 2011.
  6. "Software update opens up new dimensions of the Internet for flat-screen TVs with the current Mediaplayer". Consumer Lifestyle News. November 8, 2009. Retrieved 11 Nov 2011.
  7. "AUPEO! Webradio Now Also on Philips Net TV" (PDF). AUPEO! Press Release. September 24, 2010. Retrieved 08 Nov 2011.
  8. "Internet Radio: With Tens of Millions of Devices Distributed Worldwide, AUPEO! is Leading the Field in Hardware Integration". SOA World Magazine. February 11, 2010. Retrieved 08 Nov 2011.
  9. O’Hear, Steve (August 9, 2010). "Aupeo to 'Stream' to Acer's flagship Android phone, start of partnership". TechCrunch. Retrieved 08 Nov 2011.
  10. Byrne, Ciara (December 15, 2010). "Aupeo's Internet radio comes to the Nokia Ovi store". Venturebeat. Retrieved 08 Nov 2011.
  11. McGlaun, Shane (August 9, 2011). "Onkyo network AV receivers support Aupeo personal radio and expand coverage for". Slashgear. Retrieved 08 Nov 2011.
  12. TechniSat Archived from the original on 2011-11-19. Missing or empty |title= (help) Retrieved 08 Nov 2011.
  13. Whitwam, Ryan (August 25, 2011). "Sonos Adds Stitcher and AUPEO Audio Streaming Services". Maximum Tech. Retrieved 08 Nov 2011.
  14. Byrne, Ciara (August 5, 2010). "Minis to get built-in streaming music via startup Aupeo". Venturebeat. Retrieved 08 Nov 2011.
  27. "IFPI international webcasting agreement signs up US Soundexchange". IFPI (Press Release). October 18, 2004. Retrieved 08 Nov 2011.

External links

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