|Pricing model||Subscription or ad-financed|
|Platforms||Web, iPhone, iPod touch, iPad, Android, Symbian, Windows Phone, several hardware devices|
|CEO: Holger G. Weiss, David J. Taylor|
AUPEO! is a personalized internet radio service.
The service currently offers over 120 pre-developed stations, and covers a range of genres; these include Pop, Rock, Hip-Hop, R&B, Heavy Metal, Country, House, Techno, Classical, and Punk. Users are able to select stations that follow a theme, genre, or musical mood. In addition to these stations, users can also listen to ‘Artist Stations’, stations that play music related to an artist selected by the user. Aupeo’s ‘Mood Tuner’ allows users to listen to stations specifically based on musical mood (happy, relaxing, aggressive, dramatic, stressful). AUPEO! is the first audio app to team up with Volkswagen cars using MirrorLink technology. It is also available in Audi vehicles.
On October 28, 2016, Aupeo announcted that The AUPEO! Service will cease general public operations on November 30, 2016.
In 2008, Aupeo established itself as a music streaming company and offered a personalized radio service called AUPEO! Personal Radio. Aupeo relied on its technology to enable listeners to develop a personalized radio stream either by selecting a genre of music, an existing station with a pre-defined theme, or by typing in the name of an artist. The AUPEO! Personal Radio recommendation system functioned by using an automated classification system that is subsequently verified by members of staff. In collaboration with the Fraunhofer Institute, Aupeo developed an algorithm which allowed the service to quickly identify certain musical qualities, automatically assigning genre classification. These classifications were then reviewed and refined by Aupeo members of staff.
Over the years, Aupeo teamed up with several leading manufacturers from the Mobile, PC, Connected TV/STB and Home Entertainment industry such as Loewe, Philips, Asus, Acer, Nokia, Onkyo, TechniSat and Sonos.
Aupeo's technology rapidly attracted the interest of the automotive industry and thus, in 2010, the company brought the AUPEO! service into Mini vehicles Aupeo quickly expanded its platform availability to several car partners such as BMW, Mercedes-Benz, Honda, Toyota, Ford, Audi, Volkswagen and Jaguar and Land Rover. In April 2013, the company got acquired by Panasonic Corporation of America and is now focused on providing entertainment and infotainment services in vehicles.
Personal Radio by AUPEO!
During CES 2015, Aupeo launched Personal Radio by AUPEO!, a new connected audio platform for the automotive industry. The service currently offers more than 350 curated stations from all genres and time periods. In addition to these stations, users can also listen to ‘Artist Stations’, stations that play music related to an artist selected by the user. Aupeo’s ‘Mood Tuner’ allows users to listen to stations specifically based on musical mood (happy, relaxing, aggressive, dramatic, stressful). With Personal Radio by AUPEO!, consumers can also hear local and global news, sports, traffic and weather with their favorite music. The talk stations are available in the North American market and featured content from CBS Radio News, TheBlaze Radio News and TheBlaze Radio Network, AccuWeather, GEO Traffic and Umano. The service is currently available in more than 60 countries worldwide and five million vehicles globally, covering 20 brands from most major manufacturers.
The Aupeo Business Model
Aupeo is a wholly owned subsidiary of Panasonic Corporation of North America. The service is funded by advertising, mainly in the form of audio advertising and banner advertisements. Alternatively, Aupeo also offers the possibility for users to subscribe to a ‘Premium’ service for 4.99 USD/EUR per month. ‘Premium’ user accounts are void of all advertising. In ‘Premium’ accounts, the audio quality is increased to 192 kbit/s and the limit of 'skips' (the ability for users to skip through songs that are being played) is raised up to 10 times per hour and 50 times per day.
Aupeo! is not an on-demand streaming service but falls under the international webcasting agreement created by the IFPI. In accordance with these requirements, Aupeo is able to provide its services in more than 60 countries.
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