Asia Brewery

Asia Brewery, Inc.
Subsidiary
Founded 1982
Founder Lucio C. Tan, Sr.
Headquarters Makati City, Philippines
Area served
 Philippines
Key people
 Lucio C. Tan, Sr. (Chairman)
Michael G. Tan (President)
Products Beer, non-alcoholic beverages
Parent LT Group, Inc.
Website asiabrewery.com

Asia Brewery, Inc. is a Philippines-based diversified beverage company owned by LT Group, Inc. (PSE: LTG), a publicly listed holding company of Lucio Tan. The company is one of only two breweries currently operating in the Philippines. It also produces non-alcoholic beverages.

History

Asia Brewery, Inc. was established by Lucio Tan in January 27, 1982 with the inauguration of its brewery in Cabuyao, Laguna and the launch of its first brand, Beer Hausen Pale Pilsen. This was followed by Manila Beer in 1985 and Beer Pale Pilsen in 1988. Beer Pale Pilsen (now, Beer Na Beer) was launched with much controversy.[1]

By 1992, the company inaugurated its second brewery at El Salvador, Misamis Oriental with a capacity of 2 million hectoliters of beer per annum. It also began diversifying its product line with the introduction of bottled water (Summit and Absolute), iced tea drinks (Pacific Sun), sport drinks (100Plus Isotonic Drink and Cobra Energy Drink) and alcoholic mixes (Tanduay Ice and Tanduay Black “alcomixes”). The company is also looking into expanding into the international market.[2]

International brands

The company currently brews Colt 45 (under license) and distributes Asahi Super Dry beers.[3][4] It was previously a licensee brewer of Carlsberg (1987), Budweiser (1997), Lone Star (1999), Coors Original (2007) and Coors Light (2007) beers. In May 2016, the company announced it signed an agreement with Heineken International to establish a new venture (AB Heineken Philippines, Inc.) that will brew and distribute Heineken brands. The company also announced it will begin distributing Heineken and Tiger Beer.[5]

In 2007, the company became the Philippine bottler of Virgin Cola, through its subsidiary InterBev Philippines, Inc. until the closure of Virgin Cola.

In 2011, the company acquired Philippine distribution rights for Vitamilk soy milk from Thailand's Green Spot Company Ltd., with an option to manufacture the product under a joint-venture agreement given certain sales milestones. The following year, the company announced the establishment of AB Pascual Foods, a joint-venture with Spanish dairy company Grupo Leche Pascual (renamed as Calidad Pascual in 2014) to enter the yogurt market. The venture will initially import Cream Delight yogurt with the intention of putting up a yogurt manufacturing facility in the Philippines in two to three years.[6][7][8]

In March 2014, the company announced[9] it had acquired the license to manufacture and distribute the ready-to-drink version of Nestea, taking over from Coca-Cola Bottlers Philippines, Inc.

Breweries

Products

Beer:

Alcomix:

Wine:

  • Ultimo Craft
  • Vivo Wine
  • Red Oak Sangria

Non-alcoholic:

  • Absolute Distilled Drinking Water
  • Summit Natural Drinking Water
  • Barista's Best
  • Cobra Energy Drink
  • Coco Fresh
  • Pacific Sun Coco Fresh Coconut Water
  • Nestea (ready-to-drink) - under license
  • Sunkist Carbonated Juice - under license

Dairy:

  • Vitamilk Soy Milk – distribution
  • Creamy Delight Yogurt

Discontinued:

  • Beer Hausen Pale Pilsen
  • Max Premium Beer
  • Stag Pale Pilsen
  • Q Shandy
  • Colt Ice
  • Pacific Sun (iced tea drink)
  • Feelgood (juice drink)
  • Summit Vitamin Water
  • Summit Clear
  • Carlsberg – under license
  • Lone Star – under license
  • Budweiser – under license
  • Virgin Cola – under license
  • Coors Original – under license
  • Coors Light – under license
  • Magnum 8.8 Alcomix
  • Roots Ginger Brew sparkling non-alcoholic drink
  • 100Plus sports drink
  • Manila Beer
  • Manila Beer Light

Gallery

Basketball teams

References

  1. ↑ Asia Brewery, Inc. v. The Hon. Court of Appeals and San Miguel Corporation (Supreme Court of the Philippines July 5, 1993). Text
  2. ↑ http://business.inquirer.net/104639/asia-brewery-to-expand-throughout-asia
  3. ↑ http://business.inquirer.net/83930/asahi-breweries-lucio-tan-firm-eye-tie-up
  4. ↑ http://www.philstar.com/business/2013/01/27/901445/asia-brewery-bags-deal-sell-asahi-beer-phl
  5. ↑ http://business.inquirer.net/210629/asia-brewery-heineken-ink-ph-beer-venture
  6. ↑ http://www.interaksyon.com/business/49576/asia-brewery-grupo-leche-pascual-tie-up-aims-to-double-philippine-yogurt-market
  7. ↑ http://www.rappler.com/business/31670-asia-brewery-goes-into-yoghurt-and-soy-milk
  8. ↑ http://www.interaksyon.com/business/64425/asia-brewery-eyes-dairy-manufacturing-hub-in-laguna-for-exports-to-southeast-asia
  9. ↑ http://www.philstar.com/business/2013/03/20/921681/lt-group-bares-expansion-plans-operating-units

External links

Coordinates: 14°33′24″N 121°01′17″E / 14.55667°N 121.02139°E / 14.55667; 121.02139

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