|Limited liability company|
|Industry||Book packaging, Television studio|
|Predecessor||17th Street Productions|
|Headquarters||New York City, New York, U.S.|
|Leslie Morgenstein, CEO|
|Parent||Warner Bros. Television|
Alloy Entertainment (formerly 17th Street Productions) is a book-packaging and a television production unit of Warner Bros. Television, part of Time Warner. Alloy is a leading producer of "chick lit"-style novels created for teenage and young adult audiences. Among the book series produced by the company are The Vampire Diaries, Gossip Girl, The Clique, Pretty Little Liars, Private, and The Nine Lives of Chloe King.
The company was formerly a corporate sibling of Defy Media (formerly Alloy Digital), a Multi Channel Network which produces the web series First Day, First Day 2: First Dance and Talent. Additionally, the company produces or co-produces several television shows and films which are novel adaptations. On June 11, 2012, Warner Bros. Television acquired Alloy Entertainment from it owner, Zelnick Media Capital
Alloy's President is Leslie Morgenstein.
The following table lists the production credits of Alloy Entertainment.
|The Sisterhood of the Traveling Pants||Film||2005|
|Gossip Girl||TV series||2007–2012|
|The Sisterhood of the Traveling Pants 2||Film||2008|
|Samurai Girl||TV miniseries||2008|
|The Vampire Diaries||TV series||2009–present|
|Pretty Little Liars||TV series||2010–present|
|First Day||Web Series||2010|
|The Nine Lives of Chloe King||TV series||2011|
|The Lying Game||TV series||2011–2013|
|First Day 2: First Dance||Web Series||2011|
|The Secret Circle||TV series||2011–2012|
|How to Rock||TV series||2012|
|Dating Rules from My Future Self||Web Series||2012|
|666 Park Avenue||TV series||2012–2013|
|The Originals||TV series||2013–present|
|The 100||TV series||2014–present|
|Significant Mother||TV series||2015|
- "Why Alloy Digital Might Hold the Secret to YouTube". The Wrap. Retrieved 11 June 2013.
- Alloy Entertainment alloyentertainment.com
- "Hollywood Deadline" Warner Bros TV Group Acquires Alloy Entertainment deadline.com, Retrieved on June 12, 2012
- "Hollywood Reporter" Warner Bros. TV Group Acquires 'Gossip Girl' Producer Alloy Entertainment hollywoodreporter.com, Retrieved on June 12, 2012