All or Nothing Brewhouse

All or Nothing Brewhouse
Formerly called
 Underdog's Brewhouse
Founded January 2014
Founder Jeff & Eric Dornan
Headquarters Oakville, Ontario
Area served
 Ontario, Canada
Products Beer Spirits
Website http://www.allornothing.beer

All or Nothing Brewhouse was founded by brothers Jeff and Eric Dornan in early 2014 [1] in Oshawa, Ontario. The company's mission is to be the #1 wheat beer producer in Canada. The company started as a contract brewery, brewing their beer out of a third party facility in Toronto, Ontario.[2] In July 2016 All or Nothing acquired a group of companies being Trafalgar Ales & Meads, Trafalgar Artisanal Distillery and Pioneer Black Creek Brewery to gain access to bricks and mortar production.[3] Trafalgar Ales & Meads prior to acquisition was one of the oldest breweries still operating in the Province of Ontario having been founded in 1993. All or Nothings first beer to market is their "All or Nothing Hopfenweisse", which is a lightly hopped German Weisse beer. The company was founded as Underdog's Brewhouse but, due to a trademark dispute with another craft beer producer, All or Nothing choose to change their name to All or Nothing Brewhouse to avoid a lengthy court battle.[4] All or Nothing Brewhouse is currently a member of the Ontario Craft Brewers Association which represents the majority of breweries in the Province of Ontario.[5]

Marketing

The company currently has its beer for sale in the LCBO, Beer Store, National & Independent grocers across Ontario. These locations may grow with the recent changes in 2015 to allow for beer to be sold in grocery stores in Ontario; it could give the company more avenues for sales.[6] All or Nothing takes part in a variety of beer festivals around the Province of Ontario one of which is the Toronto's Festival of Beer which sees over 30,000+ people pass through the festival gates over the course of the weekend.

Company Mascot's

The brewery features their two mascots prominently on all marketing materials. The two characters on their packaging are named Cornelius Das Weisse and Lennox "The Legacy" Lager[7]

Vintage Fridges

The company has a collection of vintage fridges that they bring with them to various regional beer events.[8]

See also

A list of other Ontario Craft Brewers can be found here - Ontario Craft Brewers

References

  1. ↑ "About Us". All or Nothing Brewhouse. Retrieved 2016-03-13.
  2. ↑ "Ontario Brewers Directory - Ontario Beverage Network". Ontario Beverage Network. Retrieved 2016-03-13.
  3. ↑ "All or Nothing Brewhouse purchases Trafalgar Ales & Meads - Food In Canada". Food In Canada. 2016-06-23. Retrieved 2016-11-17.
  4. ↑ "Underdog's Brewhouse Becomes All Or Nothing Brewhouse Due to Trademark Dispute".
  5. ↑ "All Or Nothing Brewhouse** | Ontario Craft Brewers". www.ontariocraftbrewers.com. Retrieved 2016-03-22.
  6. ↑ "'Cheers,' as beer goes on sale at select Ontario grocery stores". www.cbc.ca. Retrieved 2016-03-14.
  7. ↑ "Cornelius vs. Lennox". All or Nothing Brewhouse. Retrieved 2016-03-14.
  8. ↑ "Vintage Fridges". All or Nothing Brewhouse. Retrieved 2016-03-13.
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