airblue

Not to be confused with Blue Air or Jetblue.

Airblue
IATA ICAO Callsign
PA ABQ AIRBLUE
Founded 2003
Commenced operations 18 June 2004
Hubs Jinnah International Airport (Karachi)
Focus cities
Frequent-flyer program Blue Miles
Fleet size 8
Destinations 12
Headquarters Islamabad Stock Exchange Towers
Islamabad, Pakistan
Key people
  • Tariq Chaudhary (CEO)
Website www.airblue.com

Airblue Limited (styled as airblue) is a private Pakistani low-cost airline with its head office on the 12th floor of the Islamabad Stock Exchange (ISE) Towers in Islamabad, Pakistan.[1] Airblue operates scheduled flights linking Pakistani domestic destinations with international destinations in Oman, Saudi Arabia and the United Arab Emirates.

History

The airline was established in 2003 and started operations on 18 June 2004 with three leased Airbus A320-200 aircraft serving Karachi–Lahore and Karachi–Islamabad with three daily flights in each direction.[2] The airline was inaugurated by Zafarullah Khan Jamal (the Prime Minister of Pakistan then).

During the first year the airline became very popular,[3] which allowed the airline to compete directly with the flag carrier Pakistan International Airlines and the two other private carriers, flying more than 400,000 passengers in the first year with a load factor of over 90%.[4] This allowed the airline to expand into more cities in Pakistan including Peshawar, Quetta and Nawabshah.[2] On 14 August 2005 (Pakistan's 58th Independence Day) Airblue launched its first international flight from Karachi to Dubai.[2] On June 4, 2007, Airblue launched its inaugural flight to Manchester using the Airbus A321.[5] There were plans to launch flights from Lahore to London Stansted in 2014.[6]

Airblue changed its IATA code from ED to PA in June 2012, the new code originally belonged to the defunct and once iconic carrier Pan American World Airways.

In 2011 the airline launched service to Istanbul using Sabiha Gokcen Airport, with full traffic rights to from Pakistan and Manchester.

In June 2012, Airblue finalised an agreement to acquire one Airbus A320 and two leased A340-300s for existing and new international routes. It was also looking at various types of turboprop aircraft for new domestic routes but this plan was eventually dropped. The A340s joined the fleet in October 2012, enabling the airline to strengthen its Manchester route with nonstop flights as well as launch a second UK destination Birmingham in September 2013, and connect both stations with Lahore. The A340s later also flew to the Middle East. Technical issues related to the aircraft eventually led to them being phased out by January 2014, they had been leased for a five-year term. UK operations also ended with Birmingham being dropped after just three months' service and Manchester ending in January 2014.

Destinations

Islamabad Stock Exchange Towers, Airblue's headquarters Building

Airblue serves the following destinations as of August 2016,[7] the list also includes former routes.

Country City Airport Status Refs
OmanMuscatMuscat International Airport[7]
PakistanFaislabad Faisalabad International Airport Terminated[8]
PakistanGwadarGwadar International Airport Terminated[9]
PakistanIslamabadBenazir Bhutto International AirportFocus City[7]
PakistanKarachiJinnah International Airport Hub[7]
PakistanLahoreAllama Iqbal International AirportFocus City[7]
PakistanMultanMultan International Airport[7][10]
PakistanPeshawarBacha Khan International Airport[7]
PakistanQuetta Quetta International Airport Terminated[8]
PakistanRahim Yar KhanShaikh Zayed International Airport [7]
PakistanSialkotSialkot International Airport[7]
Saudi ArabiaDammamKing Fahd International Airport[7]
Saudi ArabiaJeddahKing Abdulaziz International AirportFocus City[7]
Saudi ArabiaMedinaPrince Mohammad bin Abdulaziz Airport[7]
Saudi ArabiaRiyadhKing Khalid International Airport [7]
United Arab EmiratesAbu DhabiAbu Dhabi International AirportFocus City[7]
United Arab EmiratesDubaiDubai International AirportFocus City[7]
United Arab EmiratesSharjahSharjah International Airport[7]
United KingdomBirminghamBirmingham AirportTerminated[11]
United KingdomManchesterManchester AirportTerminated [12]

Services

Cabin

Interior of an Airblue Airbus A320-200
Airblue Airbus A321 on approach to land at Dubai in 2012
Formerly-operated Airbus A319
Formerly-operated Airbus A340-300

All aircraft in the fleet have a 3-by-3 layout in an all economy cabin; and have overhead video screens. Airblue formerly had a business class section, but dropped it due to exogenous economic factors.

eTicketing

Airblue was the first airline in Pakistan to introduce e-ticketing, wireless check-in and self check-in kiosk facilities. The airline also uses Sabre, a ticket distribution system.

Frequent flyer program

The Airblue frequent flyer program is called "Blue Miles". Passengers are able to initially start on the base level where sign up is free. Once passengers earn enough miles, there are upgrades to the Blue Card followed by the Platinum Card. In May 2009, the airline formed an alliance with Faysal Bank to offer credit cards.[13]

Lounges

Airblue inaugurated its own premium lounge at Jinnah International Airport, Karachi in November 2008. It has since been closed. Named the Blue Lounge International, it was designed for business class passengers, credit card holders and privileged customers. The lounge offered Internet facilities, cable television, newspapers and magazines, massage chairs and a snack bar. It was located in the international terminal of the airport.

Cargo operations

Airblue has launched e-Cargo service to cater to air freight markets of Pakistan, the United Arab Emirates and the United Kingdom.[14] According to a press release, e-Cargo will broaden the base of cargo and permit certified agents to book freight directly online opening the inventory through Web.

Fleet

Current fleet

As of August 2016 the Airblue fleet consists of the following aircraft:[15]

Airblue Fleet
Aircraft Total Orders Passengers
Economy
Notes
Airbus A320-200 3 0 180
Airbus A321-200 5 0 220
Total 8 0

Previously operated

Aircraft Introduced Retired
Airbus A319-100 2008 2014
Airbus A330-200[16] 2015 2016
Airbus A340-300 2012 2014
ATR 72-600[17] 2015 2015

Accidents and incidents

See also

References

Citations

  1. "Contacting Us." Airblue. Retrieved on 28 July 2010. "Airblue Limited (Corporate Headquarters) 12th Floor, ISE Towers 55-B Jinnah Avenue Islamabad 111-247-258."
  2. 1 2 3 Schmitz 2006, p. 57.
  3. "Pakistan’s popular private airline AirBlue to begin Flights to UK in May" Pakistan Times, Printed Jan 28, 2007
  4. Schmitz 2006, p. 58.
  5. AirBlue Begins Pakistan-UK Flights from June 1
  6. Stansted boss sets out vision for two runways
  7. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Airblue schedule
  8. 1 2 Airblue former map
  9. Air Gwadar service
  10. Airblue ATR72 service advertisement
  11. "Air Blue suspends Birmingham to Pakistan flights". BBC News. 21 November 2013. Archived from the original on 19 February 2015.
  12. "Airblue Cancels Islamabad – Manchester Service from late-January 2014". Routes Online. 20 January 2014. Archived from the original on 19 November 2016.
  13. Promotional Campaign Launched
  14. Airblue e-Cargo
  15. "AirBlue Fleet Details and History". Airfleets.net. 26 August 2016. Retrieved 29 October 2016.
  16. Airblue wetleases Ukrainian A330
  17. Airblue ATR72 promo
  18. "Crash: AirBlue A321 near Islamabad on Jul 28th 2010, impacted mountaineous terrain near the airport". The Aviation Herald. Retrieved 28 December 2011.

Bibliography

External links

Media related to Airblue at Wikimedia Commons

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