The cover art of Data Carddass Aikatsu! Official Binder 2016 Series
Data Carddass Aikatsu!
Developer Bandai
Publisher Bandai
Genre Collectible card game
Platform Arcade
Released October 2012
Anime television series
Directed by Ryuichi Kimura
Written by Yoichi Kato
Music by monaca
Studio Sunrise, (2012-2015)
BN Pictures (2015-2016)
Network TXN (TV Tokyo), BS Japan, AT-X
Original run October 8, 2012 March 31, 2016
Episodes 178
Written by Banbi Shirayuki
Published by Shogakukan
Demographic Shōjo
Magazine Ciao
Original run December 2012 – present
Volumes 2
Written by Shiori Kanaki
Illustrated by Akane
Published by Shogakukan
Demographic Shōjo
Magazine Pucchigumi
Original run January 2013 – present
Light novel
Written by Sunrise, Bandai, Yōichi Katō
Illustrated by Kyō Nagiri
Published by Shogakukan
Demographic Female
Imprint Ciao Novels
Published August 8, 2013
Other video games

  • Aikatsu! Cinderella Lesson (2012)
  • Aikatsu! Futari no My Princess (2013)
  • Aikatsu! 365-Hi no Idol Days (2014)
  • Aikatsu! My No.1 Stage! (2015)

  • Aikatsu! The Movie (2014)
  • Aikatsu! Music Awards - The Show Where Everyone Gets an Award! (2015)
  • Aikatsu! The Targeted Magical Aikatsu Card (2016)

Aikatsu! or Aikatsu! Idol Activity (アイカツ! アイドルカツドウ Aikatsu! Aidoru Katsudō!) is an arcade collectible card game in Bandai's Data Carddass line of machines, which launched in October 2012. The game revolves around using collectible cards featuring various clothes to help aspiring idols pass auditions. A television anime adaptation by Sunrise (and later by its subsidiary Bandai Namco Pictures) began airing on TV Tokyo from October 8, 2012.[1][2] Two films were released in December 2014 and August 2015 respectively. Three manga adaptations have been published by Shogakukan, along with four Nintendo 3DS games published by Bandai Namco Games. The series was succeeded by Aikatsu Stars! in 2016.


The series takes place at Starlight Academy (スターライト学園 Sutāraito Gakuen), a prestigious school with both middle and high branches, where girls train to become idols and take part in various auditions. such as live, fashion show, and drama. To participate in these auditions, players use Aikatsu cards, special cards which contain digitized dresses and accessories from various manufacturers that are used in their auditions. How well they succeed is often dependent on choosing the right combination of cards. The video games cast players in the role of a new student, who must train to become an idol and reach the top.

The anime series follows a girl named Ichigo Hoshimiya, who becomes inspired by a performance by top idol Mizuki Kanzaki and enrolls in Starlight Academy alongside her best friend, Aoi Kiriya. Along with their classmate, Ran Shibuki, Ichigo and Aoi spend each day training for auditions and aiming to become top idols.

The second season starts with Ichigo returning from America to Starlight Academy, as she now befriends and competes with the students from a new idol school, Dream Academy, which has Seira Otoshiro and her fellow idols.

The third season focuses on a new generation, featuring Akari Ōzora, a young girl chosen by Ichigo to join Starlight Academy, and her friends. They do their best in both the Partner's Cup & the Great Starlight School Festival.

The fourth season centers around Akari's new unit with Sumire Hikami and Hinaki Shinjo, Luminas, going on a nationwide tour and meeting with idols from all over Japan. With these meetings, it prepares them for the big event - The Starlight Queen Cup.


Aikatsu Cards (アイカツ!カード Aikatsu Kādo)
Aikatsu Cards are cards that contain digitised clothes which are worn by idols during performances and auditions. They are divided into four categories: Tops, Bottoms, Shoes and Accessories, with some cards, such as one piece dresses, eliminating the need for others. The clothes come from various types of brands and have varying degrees of rarity. Although most clothes come in specific coordinations, players are also able to mix and match different cards to find a good combination.
Student Cards (学生証 Gakuseishō)
A student ID that represents a student of Starlight Academy, Dream Academy, Himezakura Private Girls' Academy or Étoile Academy and is required to access the Aikatsu System. In the arcade game, these are IC Cards used to store a player's history and create original characters.
In the actual arcade game, student cards are represented by Data Carddass (DCD) System's IC cards with Starlight Academy pattern. Players may use DCD IC cards to save gameplay and create avatar character.
Aikatsu System (アイカツシステム Aikatsu Shisutemu)
The system in which Aikatsu Cards are utilised. When performing in an audition or performance, idols step through a dressing room, which requires them to insert their student pass and choice of Aikatsu Cards, where they put on their selected clothes. The stage they walk on is largely digitised, providing various holographic displays and special effects during the performance and allowing people to participate in the audience via online streaming. The system reads the emotions of spectators, along with the online spectators, to rate each idols performance, which determines their success during auditions.
Aikatsu Phone (アイカツフォン Aikatsu Fon)
A handheld phone issued to each student of Starlight Academy. As well as providing various smartphone functions, such as calls, maps and a social network service, the Aikatsu Phone allows students to schedule and apply for auditions, as well as store and utilise their Aikatsu Cards for various purposes, such as holographically trying out coords. There are also a set of lights that are lit up when a student achieves a symbol pertaining to a certain idol quality.
Special Appeal (スペシャルアピール Supesharu Apīru)
A Special Appeal is a technique that is used during a performance, bring an illusion the stage. The types of appeal that can be performed vary depending on the types of clothes worn. Normally, idols are only able to perform a maximum of two or three Special Appeals during a performance, but Mizuki has been able to perform four, which considered to be Legends.
Brands (ブランド Burando)
Fashion companies, each managed by a top designer, who design clothes for idols and convert them into Aikatsu Cards that can be used by the Aikatsu System. There are nineteen known brands in the first series: Angely Sugar, Futuring Girl, Spicy Ageha, Happy Rainbow, LoLi GoThiC, Aurora Fantasy, Love Queen, Magical Toy, Swing ROCK, Bohemian Sky, Vivid Kiss, Love Moonrise, Dreamy Crown, Sangria Rosa, Sakurairo Kaden, Dance Fusion, Retro Clover, Dolly Devil and Mecha PaniQ.
Constellation System (星座システム Seiza Shisutemu)[1]
The brand new line of dresses made from the top designers who teamed up to come up with it. A Constellation Appeal is a technique that is used during a performance like a Special Appeal but is only performed when wearing Constellation dresses. This is performed when the performer has maxed out the audience's voltage meter before they can perform the appeal.


Video games

The Aikatsu! arcade game from Bandai began appearing in Japanese arcades from October 2012 as part of its Data Carddass line. The game revolves around using collectible cards to help idols pass their auditions. A handheld title, Aikatsu! Cinderella Lesson (アイカツ! シンデレラレッスン Aikatsu! Shinderera Ressun), was released for the Nintendo 3DS on November 15, 2012.[3] A second 3DS game, titled Aikatsu! Futari no My Princess (アイカツ!2人のmy princess Aikatsu! My Two Princesses), released on November 21, 2013.[4] A third 3DS game, titled Aikatsu! 365-Hi no Idol Days (アイカツ!365日のアイドルデイズ Aikatsu! 365-Nichi no aidorudeizu), released on December 4, 2014. A fourth 3DS game, titled Aikatsu! My No.1 Stage! (アイカツ!My No.1 Stage!), released on November 26, 2015.


An anime television series produced by Sunrise and Telecom Animation Film began airing on TV Tokyo from October 8, 2012, replacing Yu-Gi-Oh! Zexal in its initial timeslot.[5][6] A second season began airing from October 3, 2013, with a third to begin airing in October 2014.[1][7] Daisuki began streaming the series from September 4, 2014.[8] Sunrise's director, Masayuki Ozaki, has stated Aikatsu may be considered for a US release if fans are vocal enough about it.[9]

An animated film based on the series produced by Sunrise and distributed by Toei was released on December 13, 2014.[10] A second film, Aikatsu! Music Awards - The Show Where Everyone Gets an Award!, was released on August 22, 2015.[11] An Aikatsu Stars! film, double-billed with Aikatsu! The Targeted Magical Aikatsu Card, will be released on August 13, 2016.[12]


The series contains a variety of theme songs and insert songs. Many of the songs are composed and arranged by monaca, and performed by members of the Japanese idol group STAR☆ANIS who provide the singing voices for the characters. Some of the insert songs are the theme songs but sung by different members from the opening or closing. The songs have been compiled into several albums.

Anime opening theme songs
Anime ending theme songs

Printed media

Three manga adaptations has been published by Shogakukan. Two series illustrated by Banbi Shirayuki were published in Ciao and the Official Fanbook respectively. A third series, written by Shiori Kanaki and illustrated by Akane, was serializaed in Pucchigumi. Six volumes of "Aikatsu! Official Fanbook" (アイカツ!公式ファンブック) has been released under Ciao Mook. A light novel adaptation also began publication starting August 8, 2013, featuring illustrations by Kyō Nagiri.


Rebecca Silverman from Anime News Network (ANN) commented that the anime series is "really a half-hour commercial for a card game aimed at elementary-aged girls, or at least it seems that way", but despite this she noted "there's something fun about this show and its toy-bright colors". Silverman said Aikatsu! is a show for someone "looking for some brainless fun with a toe-tapping yet saccharine soundtrack, you're a seven-year-old girl, or if you just really like the color pink".[14] Theron Martin also from ANN described it as "essentially a complement to a like-named card game aimed at teen and preteen girls".[15] ANN's Carlo Santos agreed about it's a commercial-like anime, but also criticized the animation, saying the "quality is barely enough to get by, and the character designs look oddly outdated."[16] Carl Kimlinger's opinion was less negative as he said Aikatsu! "isn't terrible by any stretch, but it doesn't make even a desultory effort to differentiate itself from the dozens of other shows that use aspiring idols to sell games and figurines and god knows what else" and that "character designs also have a lovely shōjo flavor, and the whole series looks just as pink and pretty as can be." He finished telling it will be "a highly tolerable diversion" for those who like this kind of anime.[17]

The film earned ¥172,727,250 at the Japanese box office on its first weekend.[18] As of February 21, 2016, it had grossed US$$782,739 in South Korea.[19]

See also


  1. 1 2 3 "10月3日より新たなアツいアイドルカツドウが始まるよ!! – 特集". August 16, 2013. Retrieved August 17, 2013.
  2. "Aikatsu! Idol Card TV Anime's Cast, Staff Announced". Anime News Network. 2012-08-06. Retrieved 2012-08-07.
  3. "『アイカツ! シンデレラレッスン』目指せ学園ナンバーワン! アイドル活動="アイカツ!"しよ! - ファミ通.com". 2012-08-09. Retrieved 2012-09-27.
  4. "アイカツ!2人のmy princess(マイプリンセス) | バンダイナムコゲームス公式サイト". Bandai Namco Games. Retrieved August 2, 2013.
  5. "Sunrise's Aikatsu Slated for Yu-Gi-Oh! Zexal's Timeslot". Anime News Network. 2012-08-12. Retrieved 2012-09-27.
  6. "Aikatsu! Anime Slated for Gintama's Timeslot". Anime News Network. 2013-03-01. Retrieved 2013-05-14.
  11. "Aikatsu! Music Award: Minna de Shō o MoraimaSHOW! Anime Film Unveiled". Anime News Network. May 27, 2015. Retrieved May 27, 2015.
  13. "2014 Series Press Release (PDF)" (PDF). Retrieved August 18, 2013.
  14. "Rebecca Silverman". Anime News Network. October 1, 2012. Retrieved February 10, 2013.
  15. "Theron Martin". Anime News Network. October 1, 2012. Retrieved February 10, 2013.
  16. "Carlo Santos". Anime News Network. October 1, 2012. Retrieved February 10, 2013.
  17. "Carl Kimlinger". Anime News Network. October 1, 2012. Retrieved February 10, 2013.
  18. "Japan Box Office Report – 12/13~12/14". tokyohive. 6Theory Media, LLC. December 18, 2014. Retrieved January 23, 2015.
  19. "Aikatsu! The Movie". Box Office Mojo. Retrieved February 28, 2016.

External links

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