51 Minds Entertainment

51 Minds Entertainment
Industry Television
Genre Reality Television
Predecessor 51 Pictures
Mindless Entertainment
Founded 2004[1]
Headquarters Los Angeles
Key people
Cris Abrego
Mark Cronin
Products Flavor of Love
Number of employees
200+ (2008)[1]
Parent Endemol (51%)[1]
Website 51minds.com

51 Minds Entertainment (or Fifty One Minds Entertainment) is a production company specializing in reality TV, known for their "celebreality" programs on VH1.[2][3] It was created in 2004 as a merger between Cris Abrego's 51 Pictures (formerly Brass Ring Entertainment) and Mark Cronin's Mindless Entertainment. In 2005, the company signed a two-year, seven series production deal with VH1.[4] The company has been credited in helping revive VH1 ratings during this time.[5] In 2008, 51% in the company was purchased by Endemol.[1]

In 2010, the company branched out in internet distributed programming, producing The Tester for the PlayStation Network.[6]


  1. 1 2 3 4 Adalian, Josef (1 April 2008). "Endemol lands reality house". Variety. Retrieved 14 July 2009.
  2. Keveney, Bill (4 August 2006). "It's Flavor's time to shine ; Rapper looks for love; genre finds success". Life. USA Today. p. E.10. Retrieved 10 October 2010.
  3. Lafayette, Jon (5 November 2007). "Outrageous Folks Fuel 51 Minds' Ideas; Building on VH1 Success, Producers Look to Broadcast Nets". News. Television Week. 26 (41): 4. Retrieved 10 October 2010.
  4. Martin, Denise (12 July 2005). "VH1 makes 'Surreal' deal; Cabler pacts with 'Life' producers for series". Exclusives. Daily Variety. Retrieved 26 September 2010.
  5. Elber, Lynn (4 October 2007). "At VH1, Two Reality Producers Rule". The Boston Globe. Associated Press. Retrieved 10 October 2010.
  6. Snider, Mike (5 March 2010). "Have a PlayStation? You can watch 'The Tester' ; Reality series is available only on consoles". Life. USA Today. p. D.12. Retrieved 10 October 2010.

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