2010 Kids' Choice Awards

23rd Kids' Choice Awards
Date March 27, 2010
Location Pauley Pavilion
UCLA campus, Los Angeles, California
Hosted by Kevin James
Preshow host(s) Lily Collins
Jeff Sutphen
Television/Radio coverage
Network Nickelodeon
Runtime 90 minutes (8–9:30 p.m. ET/PT)
Viewership 7.6 million
Produced by
  • Production company:
    Bob Bain Productions
  • Executive producers:
    Bob Bain
    Marjorie Cohn
    Paula Kaplan
Directed by Beth McCarthy
The final slime at the 2010 Kids' Choice Awards

Nickelodeon's 23rd Annual Kids' Choice Awards (Nickelodeon Kids' Choice Awards 2010) were held on March 27, 2010 (aired live from 8-9:30 p.m. ET) on the Nell and John Wooden Court of Pauley Pavilion, on the campus of UCLA in Los Angeles, California.[1] With the launch of Nickelodeon Canada in late 2009, Canada broadcast the awards live as it aired in the Eastern, Central, and Mountain time zones of the United States (it was tape-delayed for the Pacific Time Zone) and the awards will be rebroadcast on YTV on April 2, 2010 at 7 p.m. ET. As a result, Canadian kids were able to vote on candidates for the first time. Nickelodeon's sister channels TeenNick and Nicktoons suspended regular programming during the 90-minute duration of the award show to allow viewers to see the awards. The 2010 awards were hosted by Kevin James, who is a first-time Kids' Choice host.

The awards show featured the orange carpet, the celebrities, the fun, the slime, and the orange blimp awards (some featuring the new Nickelodeon logo that debuted on September 28, 2009). Votes were cast on Nickelodeon's websites on the 19 categories this year (including one new category) from February 25, 2010 to March 27, 2010 at 7:30 p.m. ET. More than 91.1 million votes were cast by kids for the 2009 award show. For the 2010 awards, more than 115 million votes were cast. This will be the last year the awards will be held at Pauley Pavilion for some time, since the arena will be undergoing renovations starting in 2010, that will continue until the fall of 2012.[2]

The Non-Stop Kids' Choice Weekend, a two-day-long look at preparations for the 2010 KCAs and included an inside look at the new series Victorious, whose pilot aired as a "sneak preview" episode immediately after the awards telecast (two weeks before it began airing as a regular weekly series), ran during regular Nickelodeon daytime programming as wraparound segments hosted live by BrainSurge host Jeff Sutphen on March 26, 2010 with taped segments hosted by Big Time Rush stars Kendall Schmidt, James Maslow, Carlos Pena, Jr., and Logan Henderson aired on March 27, 2010. The Countdown to Kids' Choice! pre-show telecast was hosted by Sutphen and Lily Collins and aired live from 6 to 8 p.m. ET, also aired as wraparound segments during scheduled programming, and included Miranda Cosgrove performing her new single "Kissin' U".[3] True Jackson, VP cast members Ashley Argota and Matt Shively hosted a webcast portion of Countdown to Kids' Choice! at 7:00 p.m. ET on Nick.com.

13-year-old Megan Call of Guilford, Connecticut was the winner of the "All Access Sweepstakes with Justin Bieber" contest from the 500,000 entries. Call met Bieber, attended his pre-show rehearsal, walked with him down the orange carpet and attended the awards show in Los Angeles.

Presenters and performers, and stunts for KCA 2010



Note: In addition, promos aired prior to the telecast also announced that Queen Latifah was supposed to be a presenter at the awards, but she did not appear. Also, though Jerry Trainor, Victoria Justice, Nathan Kress, Jennette McCurdy, David Spade, Dev Patel, and Lucas Cruikshank did appear on the telecast as presenters, their appearances were not advertised in award show promos prior to the telecast.

Musical performers[4]

Slime stunts[3]

Special guest appearance

Nicktoon appearances

Nominees and winners[5][6]

(winners shown in bold)

1 Denotes winner of 2009 Kids' Choice Award in the individual category.
2 Denotes a first time Kids' Choice Award nominee in the individual category.
Note: Does not apply to the "Favorite Movie", "Favorite Animated Movie", "Cutest Couple", "Favorite Song" "Favorite Video Game" or the "Big Help Award" categories.



Favorite Song

Favorite Music Group

Favorite Male Singer

Favorite Female Singer


Favorite TV Show

Favorite Television Actress

Favorite Cartoon

Favorite Reality Show

Favorite Television Actor


Favorite Male Athlete

Favorite Female Athlete

Other categories

Cutest Couple (New)[7]

Favorite Video Game

Favorite Book

(Note: This was the first year since 1999 that the Harry Potter series was not nominated.)

Big Help Award

Ultimate Dance Smack-Down

Events within the show

Kids' Choice Ultimate Dance Smackdown

The show also featured the "Kids' Choice Ultimate Dance Smackdown," hosted by (iCarly) co-stars Jennette McCurdy and Nathan Kress. It featured Nickelodeon live-action stars alongside characters from the Nicktoon series The Penguins of Madagascar, Fanboy & Chum Chum and The Fairly OddParents split amongst three teams with each team performing a different style of dance.

Robbie Amell from True Jackson, VP, Ariana Grande from Victorious, Gage Golightly from The Troop and The Penguins of Madagascar performed a Bollywood routine; Leon Thomas from Victorious, Nick Purcell from The Troop, Ashley Argota from True Jackson, VP and Poof and Foop of The Fairly OddParents performed a disco routine; and Matt Shively from True Jackson, VP, Noah Munck from iCarly and the title characters of Fanboy & Chum Chum performed a hip-hop routine.

Viewers could vote for the winner of the battle at Nick.com during the show. The hip-hop competitors, consisting of Munck, Shively and the title characters of Fanboy & Chum Chum, were voted winners of the battle.

Slime stunts

Two slime stunts were featured in the 2010 awards: the first involved gold-medalist Olympic speed skater Apolo Anton Ohno in a stunt in which he would be catapulted into slime by a "slime slingshot" in a "slime world record" attempt (the "launch" segment was actually pre-taped in advance of the show with Ohno's "catapulting" into the air digitally inserted); the second slime stunt involved actress Nicola Peltz, who co-stars in the upcoming feature film The Last Airbender making an attempt to bend slime (Peltz plays Katara, who has the ability to bend water.

Mystery slimed celebrities

The Last Airbender co-star Jackson Rathbone, iCarly co-star Jerry Trainor, Katy Perry, online celebrity Fred Figglehorn (played by Lucas Cruikshank, who announced during commercial breaks the awards whose categories could not make it into the main show due to time constraints), Tina Fey, Steve Carell, and show host Kevin James were all slimed during the awards show.

Trainor and Rathbone were slimed during the slimebending stunt by a slime geyser (the podium where presenters and winners appear featured a pool of slime in front of the podium, directly surrounding it, thus also allowing those in the audience directly in front of that area of the stage to be slimed as well when the slime geyser is activated), Perry was slimed while introducing the "Favorite Movie Actress" award in which Miley Cyrus won (Perry was slimed while opening a box thought to contain a card announcing the winner; the force of the slime sprayed from the box caused Perry to lose balance and fall on the stage briefly), and Fey and Carell were also slimed by a slime geyser from the slime area directly surrounding the podium (though they appeared onstage, Fey and Carell did not introduce or present an award); Lucas Cruikshank (as his persona from his YouTube video series) slimed himself during one of the commercial break segments.

KCA host James, who was standing onstage with the children who handed out the awards to the winners appearing on the show, was slimed along with the children onstage near the end of the telecast after completing a running gag within the telecast in which James attempted to become a "beyond awesome" host by doing things to get in the audience's favor, with special guest Adam Sandler appearing on the videoscreens directly above the stage during the final sliming of the telecast.


  1. Nickelodeon Kids' Choice Awards, nick.com
  2. Associated Press, UCLA to renovate famous court, ESPN, May 11, 2010
  3. 1 2 3 Rihanna, Justin Bieber Among Performers At Kids Choice Awards , Access Hollywood, March 23, 2010
  4. Monica Rizzo, Hot Ticket: Justin Bieber & Rihanna to Perform at Kids' Choice Awards, People.com, February 24, 2010
  5. The Nominees Archived March 23, 2010, at the Wayback Machine., Nickelodeon Kids' Choice Awards 2010, February 15, 2010
  6. Miley Cyrus, Twilight Lead 2010 Nickelodeon Kid's Choice Awards Nominations Archived March 9, 2013, at the Wayback Machine., Take40.com, February 15, 2010
  7. Monica Rizzo, Kevin James to Host Kids' Choice Awards, People, February 15, 2010
  8. Associated Press, Nick giving 'Big Help' award to first lady, Yahoo! News, March 25, 2010

External links

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